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Customer satisfaction does not always mean customer loyalty. Customer satisfaction is easier to achieve but do you have customers who are Loyal to your products and services and will not abandon you for better and cheaper options? If yes then you have a loyal customer base. This presentation throws in some key points to keep in mind regarding customer reward programs, customer loyalty and customer satisfaction.
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Customer Loyalty Vs Customer Satisfaction
Customer Loyalty Vs Customer Satisfaction q Customer satisfaction does not always mean customer loyalty. q Customer satisfaction is easier to achieve. q Will your customers stick around and not abandon your Products and Services for better or cheaper options? If yes then you have a loyal customer base. loyalty program
Role of Customer Loyalty Program q Customers these days are not fine with just good service, they want great service. q A good customer loyalty program helps you exceed customer expectations and convert satisfied customers into LOYAL Customers. q A loyal customer will stick around even if they are presented with better options from your competition. Customer Loyalty Program
Few Tips for Good Reward Programs q Analyze customer purchase behavior and plan a strategy around it. q Keep a close watch on competitor activities. q Learn from your competitors & offer better & smarter Customer reward programs to your own customers. q Surprise your customers. Keep them excited and guessing. q Let them know how easy you make everything for them. customer reward programs
Few Tips for Good Reward Programs q Tap into their emotional wants and needs to keep them coming back for more. q Don’t let them forget how great you are. q Let your customers know that your team is always there to solve their problems. q Use loyalty programmes to build a healthy customer relationship. loyalty programmes
To Gain Loyalty, Use Customer Satisfaction q Customer loyalty & customer satisfaction go hand in hand. q Tracking customer satisfaction lets you know about customer response & feedback. q That’s essential to plan best loyalty programs. q The long-term goal is to convert a satisfied customer into a loyal customer. best loyalty program
GK Value Customer Rewards Program GraceKennedy Value Rewards program has partnered with numerous brands and businesses to create exciting reward packages ranging from entertainment and personal care services to gifts and special discounts. Customers have the freedom to choose the reward they desire based on the points they've earned. GKVR participating subsidiaries, Hi- Lo, GK General Insurance, First Global Bank, Bill Express and FX Trader.
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