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The Battle For Customer Attention #BMABlaze

The world is swimming in more data and information than anyone can consume. Brands, agencies and publishers are battling for customer attention with increasingly less effective methods. Only customer-focused, social businesses that deliver entertaining content can succeed.

michaelbrenner
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The Battle For Customer Attention #BMABlaze

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  1. The Battle For Customer Attention Michael Brenner (@BrennerMichael) Vice President, SAP Marketing © 2013 SAP AG. All rights reserved. 1 Public

  2. @BrennerMichael © 2013 SAP AG. All rights reserved. 2 Public

  3. Storytelling is old as we are.

  4. Stories = emotional connections.

  5. Social is only 10 years old. © 2013 SAP AG. All rights reserved. 5 Public

  6. Remember when things were a bit simpler? © 2013 SAP AG. All rights reserved. 6 Public

  7. Me, 20 pounds years ago 20 pounds years ago, the internet was born. © 2013 SAP AG. All rights reserved. 7 Public

  8. Today we are all connected Today, we are all connected. © 2013 SAP AG. All rights reserved. 8 Public

  9. © 2013 SAP AG. All rights reserved. 9 Public

  10. What’s Wrong With Our Content? It’s Too Much Like This… Most Marketing Stinks! © 2013 SAP AG. All rights reserved. 10 Public

  11. 99.9% of banners never clicked

  12. Our buyers are bored. © 2013 SAP AG. All rights reserved. 12 Public

  13. What is Marketing? What is marketing? “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself… ~Milan Kundera … The aim of marketing is to make selling superfluous.” ~ Peter F. Drucker “Marketing is too important to be left to the marketing department.” David Packard ~ © 2013 SAP AG. All rights reserved. 13 Public

  14. And Not Enough Like This… Buyers are looking for Brands who know how to connect. © 2013 SAP AG. All rights reserved. 14 Public

  15. “Content Marketing is all the marketing that’s left.” © 2013 SAP AG. All rights reserved. 15 Public

  16. Somebody here knows a thing or 2 about content marketing. © 2013 SAP AG. All rights reserved. 16 Public

  17. Epic Content Marketing: “there was a time for more, but that time has passed.” © 2013 SAP AG. All rights reserved. 17 Public

  18. It’s not enough to create content. © 2013 SAP AG. All rights reserved. 18 Public

  19. Thank you for your attention! © 2013 SAP AG. All rights reserved. 19 Public

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