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50 th Anniversary Celebration

50 th Anniversary Celebration. Planning and Budget Overview. Objective:. Engage students, alumni, employees, donors and the public in a celebration of our history and impact on the community Leverage the spotlight to attract more advocates to the college’s mission. Design Principles:.

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50 th Anniversary Celebration

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  1. 50th Anniversary Celebration Planning and Budget Overview

  2. Objective: • Engage students, alumni, employees, donors and the public in a celebration of our history and impact on the community • Leverage the spotlight to attract more advocates to the college’s mission

  3. Design Principles: • The 50th Anniversary Commemoration will “feel like Valencia” and be an authentic representation of who we are as a college and a community. • The 50th Anniversary Commemoration will celebrate our rich history, identify and honor our community impact, and inspire our future. • The 50th Anniversary Commemoration will add value to our community, students, and employees by creating events, activities, and publications that amplify our college mission, vision and values. • The 50th Anniversary Commemoration will result in deeper relationships with students, employees, and the community which will lead to greater investment of those stakeholder groups in the work of the college. • The celebration activities, events, etc. will reflect thoughtful stewardship of time, space, and money.

  4. 50th Anniversary Work Team • Carol Traynor, Public Relations (Co-chair) • Shauna Anstey, Conferencing and College Events (Co-chair) • Amy Bosley, Organizational Development and Human Resources (Executive Sponsor) • Jay Galbraith, Public Affairs and Marketing (Executive Sponsor) • Suzette Dohany, Faculty Association • Lisa Eli, Global & International Ed • Sue Fagan, Finance • Geraldine Gallagher, Foundation • Amy Kleeman, Student Affairs • Tracey Olsen-Oliver, Student Development • Barbara Shell, Alumni Association • ReshamShirsat, Sustainability • Traci Thornton, Marketing • Chara Young, Organizational Communication • Becky Gallup, Office of the President • Ana Caldero Figueroa, West Campus • Carol D’Avella, Lake Nona Campus • Wendy Givoglu, East Campus • Carmen Perez, Osceola Campus

  5. 2017 Events and Observances Student Events • Spirit Day • College Nights • Welcome Week • Commencement • Public Safety Graduation • Nursing Pinning Ceremonies • Bridges to Success • Signature Event on each campus honoring Valencia’s 50th Year (Student Development) • Honors Events • Earth Day • Black History Month • International Student Orientation • International Education Week • International Student Welcome Event • Campus-Developed Events

  6. 2017 Events and Observances, cont. Employee Events: • Learning Day • Academic Assembly • “50 Years of Fantastic Faculty” Event • Anita Wooten Gallery Event (for employees and alumni) Foundation/Alumni Events: • Donor Recognition Gala (50th Anniversary kick-off event) • Taste for Learning Fundraiser • Donor Thank-You days on campus • Alumni Recognition Event Community Events: • Valencia Day – designated in Orlando, Winter Park, Kissimmee, Poinciana, Tallahassee • Trustee Reception • Opening of Poinciana Campus • Opening of East Campus Film, Sound and Music Technology Building

  7. Proposed Tactics: • 50th Anniversary logo • Exterior signage – building and pole banners, including some along main thoroughfares (Kirkman, Morse, Valencia College Lane, U.S. Route 192, etc.) • Pull-up banners for use at events • Outdoor feather flags • Digital tactics: 50th Anniversary website Blogging (Valencia news site + Juice) Social media Online “store”with 50th logo, stationery, notecards, email signature, name badges, PPT • Tag existing ads with 50th anniversary logo/theme • T-shirts for Student Development office to use as giveaways at campus events • 50th anniversary logos on PVC card stock that attach to employee name badges • 50th Anniversary lapel pins • Magnets • Commemorative coasters • 50thanniversary poster • 50th anniversary video • 50th anniversary edition of Vitae magazine • Proclamations from government officials • Campus history tours • Student recognition scholarships (50 @ $1,000 each, funded by Foundation) • “50 Trees for 50 Years” tree planting to highlight sustainability efforts • Fundraising campaigns • Campus-developed publications and activities • Bookstore merchandise

  8. Budget Overview: • Plan incorporates existing events and marketing materials that can be tied into the 50th anniversary theme with no additional dollars spent • Incorporated in the budget are funds for campus-based celebrations • Proposed budget investment for new tactics: $292,038

  9. Questions?

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