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Learn about the fundamental principles of design and how they organize the elements of art in a piece. Explore concepts such as balance, contrast, emphasis, movement, pattern, rhythm, and unity. Discover the works of notable artists like Alexander Calder, Leonardo DaVinci, James Whistler, Salvador Dali, Jim Dine, Vincent VanGogh, Gustav Klimt, and Marcel Duchamp.
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The Principles of Design are the organization of the elements of art in a particular piece of art. Balance, Contrast, Emphasis,Movement, Pattern,Rhythm, Unity
BALANCE The way the elements are arranged to create a feeling of stability in a work. Alexander Calder
Symmetrical Balance The parts of an image are organized so that one side mirrors the other. Leonardo DaVinci
Asymmetrical Balance When one side of a composition does not reflect the design of the other. James Whistler
Radial Balance When elements of a design radiate out from a central point.
CONTRAST A large difference between two things to create interest and tension. Salvador Dali Ansel Adams
The focal point of an image, or when one area or thing stands out. EMPHASIS Jim Dine Gustav Klimt
Movement The look and feeling of action to guide a viewer’s eye throughout the work of art. Vincent VanGogh
PATTERN Repetition of colors, lines, shapes, and/or texture. Gustav Klimt
RHYTHM RHYTHM RHYTHM RHYTHM RHYTHM RHYTHM A regular repetition of elements to produce the look and feel of movement. Marcel Duchamp
UNITY When all the elements and principles work together to create a pleasing image. Johannes Vermeer