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Green technology in broadcasting

Green technology in broadcasting. Sang Jin Kim Institute of Technology SBS. What can we Do?. Save Energy Consumption In Broadcasting Tapeless Broadcasting System based on Server and Network New Digitalized Facilities etc. Making the best use of Broadcasting Circumstances

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Green technology in broadcasting

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  1. Green technology in broadcasting Sang Jin Kim Institute of Technology SBS

  2. What can we Do? • Save Energy Consumption In Broadcasting • Tapeless Broadcasting System based on Server and Network • New Digitalized Facilities etc. • Making the best use of Broadcasting Circumstances • Service to reduce Energy Consumption • Future… • Campaigns and Programs

  3. Producing flow is changing • Tapeless News Production(Since 2004) • Tapeless Network and Server based System • Complete NDS(News Digital System at new SBS headquarter) • 36,000 Tapes Saved per Year

  4. Producing flow is changing • Transmission of Commercials w/o tapes (Since 2006) • Direct On-Air through Ad Video Clip Storage • 15,000 Tapes Saved per Year • Plan to Complete PDS(Production Digital System) • Tapeless Production of whole Programs(~2010) • Expecting 50,000 Tapes Saved per Year

  5. Virtual Studio • Most Television Set Materials are Lumbers • Recycling is almost impossible • 70 % of Total Set Expense is Material Cost • Virtual Studio System • Expand the operation rate of Graphic System(3D Computer Graphic, Moving CG) • News, Sports, Documentary and more Programs • Decrease Paint use

  6. New Facilities and Equipements • LED Lights • Multi Monitoring System • Unified Broadcasting network among branches • TV, Radio, DMB, and Internet Unified network

  7. T-DMB TPEG • T-DMB • Service Launched in 2005 • More than 20 Million Receivers • cf. Korean population : 48 Million • Robust Signal in Mobile Circumstance (FM Radio Coverage) • TPEG(Transport Protocol Experts Group) • ISO Standard • Traffic Information Transfer via Broadcasting, Internet and Telecommunication • Partial Service in DAB (Europe) • Only TPEG RTM(Road Traffic Message) : Construction Information • Total Service in T-DMB • TPEG RTM, CTT, SDI, POI etc  Really Useful to Driver cf. CTT(Congestion and Travel Time Information), SDI(Safety Driving Information), POI(Point Of Interests)

  8. What is TPEG? Map Navigation POI Leisure Telematics Information Center Traffic /Remote Diagnosis Traffic CDMA Wibro DMB Shopping Telematics Service Provider Shopping Entertainment Leisure Stock • • • Entertainment • T-DMB is proven the most suitable medium to embody TPEG • - Coverage, Facility Construction cost, and Subscription Fee etc

  9. Current TPEG Services Summary Map Best Route Search & Guide Route Comparison Comparison among Nearby Gas Stations

  10. Effects of DMB TPEG • If we can save 3 minutes an hour using TPEG… • 12.7cc/minute wasted at idling(2000 cc Car based, By Korea Transportation Safety Authorization) • Total Number of Cars in Korea : 17,000,000 • Cars using TPEG : 1,000,000 • If 7 million Cars(Average 1 hour driving) use TPEG Service, • (12.7cc x 3 x 7,000,000 x 300 days)/1000 =80,010,000 L/year • 80,010,000L * 1500 Won = 120 billion won(1 hundred million dollar)/year Saved • Plus α +Decrease Air pollution caused by Idling State Example of Different TPEG Guide according to the Traffic Congestion

  11. Newspaper Delivery Service • Newspaper is Eternal? • People prefer Paper to Monitor to get Information • Suppose we have a Paper-like device in the future • E-book evolution • Recycled paper is not suitable to News Paper Quality  Huge Consumption • News Paper Information from Broadcasting, IP and Telecommunication • Broadcasting is cheap and easy for updating Many News paper Companies Broadcasting Internet Delivery Agency News paper by E-book Telecommunication

  12. DMB 2.0 • Mobile Phone could be more Prevalent than E-book for the time being.. • DMB 2.0 Service with SK Telecomm, LG Telecom • Elementary News Information Delivery Service • Broadcasting or Telecommunication: which is better to deliver the service ? • CurrentlyTrial Broadcasting: Official service to be launched in 2010

  13. Campaigns and Programs • 1000 Hours of Environmental Protection Campaigns (2005~2008) • SBS Slogan - ‘Water is Life’ • Environmental TV Programs -‘Endocrine disruptor’, ‘Heavy metal’, and ‘Global warming’ etc

  14. Thank You! ksj@sbs.co.kr

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