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Current scenario

Current scenario. Current Scenario . Customer pain areas. DELPHI. THE Recommendation engine (Solution to help customer discover content). Intelligent Storefronts & contextual targeting. Delphi in a Nut Shell. Customer Layer. Content Layer. Channel Layer. Delivery Layer.

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Current scenario

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  1. Current scenario

  2. Current Scenario Customer pain areas

  3. DELPHI THE Recommendation engine(Solution to help customer discover content)

  4. Intelligent Storefronts & contextual targeting Delphiin a Nut Shell Customer Layer Content Layer Channel Layer Delivery Layer • Product / Content Personalization Existing User based on preference New User based on Collaborative filtering Intelligent Campaign Manager Delphi helps in personalizing content for every customer by considering past usage as well as market place stimulus

  5. Holistic view of Customer Profile

  6. Overview of Delphi “Recommendation Engine” 1. Genre : Pop 2. Reco Songs : Ghost, Earth Song 3. Price : Rs 10 • - Music user • High IVR user • Weekend caller • Social Graph Hardcore Loyal VAS User 1. Access IVR : Mon for 10 mins 2. Heard & downloaded Song Thriller, Just Beat it Pull Based Push Based OBD IVR Personalized content & Customized context for each subs Virtual No. SMS RRBT USSD Search WAP Copy Content search by similar segment & market information is a key input for RE personalization & content sequencing

  7. Delphi Use case scenarios

  8. Current Scenario Static menu ordering for subscriber 3 Select one of the option Security Mobile Internet Music Services *100# Static menu ordering for subscriber Static menu ordering for subscriber • Select one of the option • RBT • Full Tracks • Radio • Select full track to download • LIKE A G6 • PRAY • ONLY GIRL (IN THE WORLD) 2

  9. With Delphi Invokes Profiling engine Subscribed to Phone backup, RBT User, downloaded full track Rihanna song Menu personalized basis subscriber preference 2 1 Select one of the option Phone Backup Recommendations Offers for you *100# For “Unfaithful” song the menu sequencing is done based on user preference (1st Full track, 2nd RBT & 3rd Videos) Rihanna Tracks which have not been selected by user are recommended • Select the song of Rihanna • Unfaithful • Pon De Replay • Break if off • Select the option • Full Track • RBT • Videos

  10. Unique Features of Delphi

  11. Unique Features of Delphi

  12. Personalized (N=1) Case studies

  13. Operator Case Studies - De

  14. Thank you

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