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Presentation of The Spinning Straw 12 March, 2014

Presentation of The Spinning Straw 12 March, 2014. Marketing: Uniqueness of the Woosher. The only drinking straw that enables a direct interaction between brand logo’s while drinking. The product allows for the joint collaboration of

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Presentation of The Spinning Straw 12 March, 2014

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  1. Presentation of The Spinning Straw 12 March, 2014

  2. Marketing: Uniqueness of the Woosher • The only drinking straw that enables a direct • interaction between brand logo’s while drinking. • The product allows for the joint collaboration of • American Idol and Coca-Cola in a unique way. • The product’s innovative form and function leads • to high consumer interest, this leads to higher • sales volume. • It is the perfect brand extension, a point of • difference that adds real fun to the Coca-Cola • sponsorship.

  3. How the Woosher works Consumer Drinks from Straw. Central section of straw rotates faster as consumer enjoys the visual experience. Central section of straw rotates with Coca-Cola flow. The fun experience means it can be used for many dual adverts with Coca-Cola brands.

  4. Definition Implementation Objectives • Is a Brand Enhancer • Increases Volumes Sales • Is Fun & Simple • An Advertising Platform • Allows for Joint • Collaborations • Ideal for Interactive • Marketing • Engages the Consumer • Is Sponsor Friendly • Has Proven Success • Highlighted as a Top 10 • Product Innovation • Brand Invigoration • Enhance the Drinking • Experience • Stimulates Turnover • Highlight Partnerships • Simplifies Marketing • Logo Interaction • Encourages Consumer • Participation • Highlights a Point of • Difference through • Innovation • Permits a simple • marketing execution • For new product • launches, it engages the • consumer with the brand • Easily understood by • consumers of all ages • Innovative back to basics • promotional tool • Gives instant gratification • Proven success in • Promotional roll-outs Result Innovative Marketing Brand Enhanced Volumes Increased

  5. The unique branding extension

  6. The unique branding extension

  7. The Dual Branding Opportunity

  8. The Rotation Sensation The Woosher is the interactive fun drinking experience. It opens a World of possibilities in the enhancement of Coca-Cola’s marketing, working together with outlets and retailers to promote the American Idol sponsorship. For more information contact: Bill Welch VP Sales (434) 223-7891 Terry Macioge 1-215-493-5705DB Promotions.com 6590 Abilene Road, Farmville, VA 23901www.dbpromotions.com

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