Do you know how many advertisements you _____________ ( 面对 )in your daily life?

1. Language points for unit5 book9: • Do you know how many advertisements you _____________ (面对)in your daily life? • We hear advertisements ___ the radio and ____________ (遇到)them ___ the Internet. • Even some of the _______________(休闲服)we wear have brand names ________ (attach) to them which ____us ___ walking advertisements. are exposed to on come across on casual garments attached turn into 甚至在我们穿的有些休闲服上也印着品牌的名字，这就把我们变成了“移动广告”。

2. 4. With so many messages from advertisers ______ (fill) our daily lives, it is important to understand_______________________(如何发挥作用). 5.Then we can avoid ______________ (control) by them. 6. Adverts are not only made and paid for by_________(商家), but also by__________ (个人), ____________ (组织) and __________ (协会) that wish to inform or educate __________ (公众). filling how advertisements work being controlled individuals business organizations associations the public

3. 7. How do advertisers make _________ advertisements? A. effect B. effort C. affect D. effective 8. Their money _________________ (waste) if the message didn‘t reach its target audience, _____________(换句话说) the people the advertisement intends________ (persuade). would be wasted in other words to persuade

4. 9. For example, adolescent boys are more likely to buy computer games than any other group, so it makes sense to make computer game ads that appeal to this group. 举例说，进入青春期的男孩子就有可能比任何其他人群更愿意购买电脑游戏，因此，针对这个目标群体制作有吸引力的电脑游戏广告才是有意义的。

5. 10. ________the target group, researchers find out as _____ as possible about those in the target group, such astheir likes and dislikes, and how the product would fit into their lives. A. Having identified; many B. Identifying; much C. Having identified;much D. Identifying; many

6. 11. This information then forms the _____ (基础) for decisions aboutwhat type of advertising _________ (技术；技巧) to use with this group. 12. “____ our shoes and you'll live an exciting life in the 'fast lane'." A. Buy B. Buying C. To buy D. Bought 13. It appeals to people's desire to "fit in" and be part of the group. basis techniques 它迎合了人们想要“适应”并成为其中一员的愿望。

7. 12. Some advertisements appeal to people's desire to save money. Othersare more likely to be noticed if they are funny. 13. Ads that ________ (以…为特色)rich and famous people will __________________ (抓住…的注意力)those whoadmire people like that. 14. Some adverts, like the environmental protection advertisement below, _______________________ or our desire to be worthy citizens. feature grab the attention of attract /draw/catch/arrest/distract one’s attention bring sth to one’s attention appeal to our conscience

8. 15. Television adverts are expensive _____. A. to make & to show B. to be made & to be shown C. making & showing D. being made & being shown easy/difficult/important/necessary/cheap/heavy/comfortable

9. 16. You have to be a big corporation with a big budget to afford television ads.Advertisements in newspapers, on the other hand, are much cheaper. 17. As well as worrying about the ________ (费用), advertisers must also consider which media ______________________ (最合适的)their product and which their target audience is most likely to see or hear. 你必须是一家大公司，有大笔经费，才能做得起电视广告。而另一方面，用报纸做广告就会便宜得多。 expense are most appropriate for

10. 18. However, it would be no use _________ (advertise) products on radio if the ad relies on visual effects. 19. On the other hand, _______________ advertisements can help to change our opinions over time. A. constantly exposed to B. constantly exposing to C. being constantly expose to D. to constantly exposed to advertising