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How to get the best PR for your nonprofit  on a shoestring budget

How to get the best PR for your nonprofit  on a shoestring budget. Ragan Communications teleseminar August 31, 2006. Agenda. About your instructor Find out how to: Incorporate creative and effective PR tactics that don’t cost an arm and a leg

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How to get the best PR for your nonprofit  on a shoestring budget

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  1. How to get the best PR for your nonprofit  on a shoestring budget Ragan Communications teleseminar August 31, 2006

  2. Agenda • About your instructor • Find out how to: • Incorporate creative and effective PR tactics that don’t cost an arm and a leg • Stretch your current budget for the most impact • Measure your PR tactics and prove that they work • Increase your PR budget by educating your stakeholders • Q & A How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

  3. Your instructor: Kirsten Lambert • Almost 20 years of marcom experience • Writer/editor of Nonprofit Communicators Update • Roles in corporations and NFPs • Work for Kraft, Budget Rent a Car, Chicago Sun-Times, U.S. Cellular, AOA, YPPA, AAOS, SAVE International, ORS How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

  4. Mission: (not) impossible • Understand your nonprofit’s mission • Know goals and objectives • Use goals/objectives as basis for PR planning • Refer to mission, goals, objectives in all PR decisions • If not aligned, don’t do it! How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

  5. How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

  6. Mission: (not) impossible (cont.) • Set goals/objectives for your PR • Make them measurable, achievable, realistic • Prioritize • Clips are not goals • More on measurement later … How to get the best PR for your nonprofit  on a shoestring budget August 31, 2006

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