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Communicating on a Shoestring

Communicating on a Shoestring. Chuck Reger creger@fs.fed.us Public and Legislative Affairs Team Leader USDA Forest Service Northeastern Area State and Private Forestry. What are we talking. Medium Message Audience Social Media (web 2.0 and beyond)

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Communicating on a Shoestring

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  1. Communicating on a Shoestring Chuck Reger creger@fs.fed.us Public and Legislative Affairs Team Leader USDA Forest Service Northeastern Area State and Private Forestry

  2. What are we talking • Medium • Message • Audience • Social Media (web 2.0 and beyond) • Who can help me communicate my message • Current Communications Studies

  3. Medium • Traditional • Print • Radio Television • Direct Mail • New Media • E-mail • Social media

  4. Message • Stay on topic • Repeat, repeat, repeat • Simple plain language • Three phrases to help you stay on message • The goal is… • The purpose is… • The bottom line is…

  5. Audience • What is the public and how do I talk to them? • Target communications to the intended audience

  6. Social Media • Facebook • Twitter • Google • Linked in • Others…

  7. Who Can Help • State Communications Staff • NAASF Communications Committee • NA Public Affairs Staff

  8. Current Studies NASF (SFRAS communications strategies) Day 2 NAASF/NA Communicating to the Northeast Public About Forest Resources and the Stewardship Project • June 22 – 23 Washington D.C. Workshop • https://ui.constantcontact.com/rnavmap/evp/display/lp_preview?eventId=1105324183302&preview=true

  9. Contact: USDA Forest Service Northeastern Area State and Private Forestry 11 Campus Blvd, Suite 200 Newtown Square, PA 19073 Or visit: www.na.fs.fed.us

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