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Wi-Fi and Heterogeneous networks

Wi-Fi and Heterogeneous networks. Fabio Rodriguez. Users Want more data. Mobile data traffic growth Mobile broadband subscriptions up Metro densification More devices, more Wi-Fi capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling). 33%. 27%. Cellular.

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Wi-Fi and Heterogeneous networks

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  1. Wi-Fi and Heterogeneous networks Fabio Rodriguez

  2. Users Want more data • Mobile data traffic growth • Mobile broadband subscriptions up • Metro densification • More devices, more Wi-Fi capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling). 33% 27% Cellular Aug 2012 Apr 2013 Wi-Fi 67% 73% Source: Mobidia (2013)

  3. Fast, now & everywhere

  4. However Today this is often the case Data rate can that harm your business?

  5. heterogeneous networks Rethinking network performance

  6. You want Seamless user experience + + + Improve Densify Add

  7. Improve macro

  8. DensifyMacro

  9. AddSmall Cells

  10. Main Unit Small RBS Small RRU Small RRU Small RBS Small RRU Small RRU Macro RBS AP AP The result: One Network Core network / controller Internetgrade

  11. Wi-Fi is part of that performance experience How?

  12. IN CITY centers

  13. And High Traffic Venues

  14. In Offices

  15. And Special events

  16. Wi-fi is integrated into the mbb offering Today Vision Mobile Broadband 2G 3G 4G Performance indicator Public WiFi Carrier & Public WiFi Coverage & Access technology Operator controlled access(2G/3G/4G/WiFi) Performance & business visualizationCarrier WiFi performance guaranteedMonetize Carrier WiFi (part of data bucket) Technology visualizationWiFi performance not guaranteedCumbersome to monetize Carrier WiFi

  17. MONETIZING WI-FI

  18. More revenue potential through better access Free with Broadband Subscription [Churn Reduction] Public Free [Advertisers pay - display and push LBA] Public Paid [Hrly, Dly, Wkly...] DIRECT Other Carrier [Roaming Agreement] Other Carrier [Offload eg. $/Mbps/mo.] City Free Wi-Fi [City-owned mounting/power assets] WHOLESALE Stadiums SMB and Chains Special Events OPERATOR MANAGED SERVICES to ENTERPRISE

  19. Case 1: OMNI HOTELS “With nearly 50 percent of our guests using Wi-Fi and their bandwidth demands continuing to accelerate, we sought a high-performance network partner which could ensure we continue to serve our customers’ needs on a ‘go-forward basis’. • Richard Tudgay, VP of information technology for Omni Hotels

  20. Case 2: St. Pancras Station • Serves 45 million commuters • 30 BelAir100 APs provide ubiquitous coverage of station common areas • Wi-Fi service is free: • Attract travelers • Promote extended stay • Augment cellular capacity

  21. Case 3: Ad-Based WIFI (US) Push ads to handheld devices via WIFI on bus station or airport / Mall Getting off @ Columbus Circle? Get 20% off any breakfast item when showing this ad today! 20% Location based Pop-up ad appears End-user connects to WIFI Push ads to handheld devices via WIFI at arena End-user connects to WIFI Pop-up ad appears Your next visit could be on us!!

  22. Case 4:Wi-fi in Korea Free Wi-fi now offered at public areas nationwide. Wi-Fi complementing MNOs strategy through user experience. Operator revenues 5% CAGR ARPU 5%-20% (2012) Wi-Fi traffic growth under 40%. Service ARPU (KRW 000) 35 30 SKT 25 KT LGU+ 20 Q1 2011 Q1 2012 Q1 2013 Data traffic (TB/Month) 3G 4G WiFi Jan-12 Apr-13

  23. JOIN THE CONVERSATION Ericsson.com/jm Facebook.com/EricssonCaribbean Twitter.com/EricssonCarib YouTube.com/Ericsson

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