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CIMA – Who we are What do employers want? What is Commercial Awareness? Why is it important?

Objectives. CIMA – Who we are What do employers want? What is Commercial Awareness? Why is it important? Where can I can information and what would be useful? Demonstrating commercial awareness Exercise. 195,000 members and students in 176 countries 243 exam centres in 90 countries

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CIMA – Who we are What do employers want? What is Commercial Awareness? Why is it important?

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  1. Objectives • CIMA – Who we are • What do employers want? • What is Commercial Awareness? • Why is it important? • Where can I can information and what would be useful? • Demonstrating commercial awareness • Exercise

  2. 195,000 members and students in 176 countries 243 exam centres in 90 countries Written exam sittings in May and November Joint venture with Association of International Certified Professional Accountants 93% of the world’s top 100 global brands employ CIMA students and members 98% of the Times 100 graduate employers employ CIMA students and members 40% of CIMA members work outside the finance function Worldwide CIMA has overtaken ICAEW with 60,600 members in industry and commerce About CIMA Where can CIMA take me?

  3. Employer partners Anywhere, any sector..

  4. Wha do employers want? • Commercial awareness • Research organisation • Soft skills: communication, negotiation, listening, influencing • Work experience • Initiative • Strategic mindset • Skills that are: • Relevant • Internationally transferable • Flexible What do employers want?

  5. What is Commercial Awareness? An understanding of what is happening in the business world, in the Economy, and how it affects you and businesses. • Knowledge of business issues around us • Ability to form opinions and views on issues • Understanding the issues facing the industry you wish to work in • Appreciation of business stories and their impact on a wider scale • Appreciating economic issues and concerns

  6. Why is it important? • Demonstrates commitment to a particular job and company • Improves discussion opportunities in an interview • Often set as a criteria for selecting candidates • Utilises your analytical skills • Enables you to form opinions and forms part of a continual • learning process • Widens your knowledge of a particular industry or company

  7. Professional Bodies Industry Publications Newspapers Websites Work Experience – placements, voluntary, societies Company annual reports Where can I gain information?

  8. Economic Climate – from a personal and business point of view What impact might the political environment have on businesses? Industry sectors – what issues do they face? How are companies structured? What does a company do? How do you measure the success of a business? How does a company attract and keep it customers? Why are businesses concerned about their social responsibility? What is globalisation – has business responded? What would be useful information?

  9. Demonstrating Commercial awareness • On your application form • Examples from your work experience • Positions of responsibility • Group / Individual Exercises • Commercial Scenarios • Commercial implications / benefits • Best value does not always mean the lowest cost • Interview • Tell me about a particular business story you have read about recently. • What changes have there been in our industry recently?

  10. Demonstrating Commercial awareness • Hints and tips • Regularly read business or financial press e.g. The Times, Economist • Perform a SWOT or PEST analysis on an industry or company of interest • Review a company’s annual report • Employers business websites • Institute/Government websites • Careers Service • Business Games – The CIMA Global Business Challenge

  11. Once in a lifeti opportunity • international competition for undergraduates • compete against 19 other countries worldwide • Process: • register team of 4 • produce a report based on a real life case study • top four highest scoring reports compete in UK final. • UK winners then compete at the global final in Colombo, Sri Lanka , all expenses paid! • www.cimaglobal.com/gbc

  12. Exclusive offer – register for only £20! Stand out from the crowd, enhance your CV! Networking events Discounted FT, Financial Management magazine & Velocity e-magazine MY CIMA area Study tips and support Also a range of insurance, travel and lifestyle benefits

  13. The Retail Industry...... What have been the issues facing the organisation recently? What impact has that had on how they operate? What do you know about the company? How much knowledge can you gain? What would be useful information? Exercise – Industry Knowledge

  14. Register your details with us today for more information Visit www.cimaglobal.com/studywithus Careers fairs www.cimaglobal.com/studentevents CIMA’s undergraduate club Visit www.cimaglobal.com/mygradjobs On-campus careers advisers

  15. Keep In the loop www.facebook.com/cimauk

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