1 / 11

"COMPETITIVE STRATEGIES"

"COMPETITIVE STRATEGIES". Group Members. Sundus Khalid Zahid Hussain Akmal Abbas Ubaid Siraj Zuhaib Ashraf. "COMPETITIVE STRATEGIES".

mickey
Download Presentation

"COMPETITIVE STRATEGIES"

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. "COMPETITIVE STRATEGIES"

  2. Group Members Sundus Khalid Zahid Hussain Akmal Abbas Ubaid Siraj Zuhaib Ashraf

  3. "COMPETITIVE STRATEGIES" • "Competitive strategies are designed to identified and evaluated major competitors, now company must have to design competitive marketing strategies to gain competitive advantages through superior customer value"

  4. "APPROACHES TO MARKETING STRATEGY" • No one strategy is best for all companies • Companies differ in approach to strategy-planning process

  5. Three stages in approach to marketing strategy • ENTREPRENEURIAL MARKETING • FORMULATED MARKETING • INTREPRENEURIAL MARKETING

  6. Market dominance Market dominance is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings Market dominance strategies Typically there are four types of market dominance strategies that a marketer will consider: • market leader • market challenger • market follower • market nicher.

  7. Basic competitive strategies Michael porter suggested three strategies  • Cost leadership strategy: company works hard to achieve lowest production cost • Differentiation strategy: company works for creating a highly differentiated product • Focus strategy: company focuses on serving a few market segments well

  8. New classification of competitive marketing strategies • Operational excellence,(cheap & fast) • Customer Intimacy (friendly & Supportive) • Product Leadership (high quality) The Value disciplines model of Michael Treacy and Fred Wiersema describes three generic value disciplines.

  9. Conclusion

More Related