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Irene Leung - CSL Limited

From corporate social responsibility To corporate social investment. Irene Leung - CSL Limited. Company Overview.

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Irene Leung - CSL Limited

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  1. From corporate social responsibility To corporate social investment Irene Leung - CSL Limited

  2. Company Overview CSL is a pure play mobile operator, and has been operating in HK since 1983. CSLNWM majority owned by the Australian incumbent Telstra with 76.4% stake, whilst New World Holdings Ltd owns the remaining 23.6% ． Launched in 1983, 1O1O is the premium brand of CSL renown for its highly reliable mobile network and premium quality customer service ． One2Free was first launched in 1996 by CSL as a lifestyle brand focusing on various consumer segments as well as SME customers ． New World Mobility became one of the mobile brands of CSL in April 2006 as a result of merger. New World Mobility offers 2G mobile service targeting general mass segment via a Joint Venture company

  3. CSL’s Participation in Social Enterprise / Digital Inclusion Projects • Mobile Link Project with Senior Citizens Home Safety Association (SCHSA) for the elderly (2008) • EasyHome Project with SCHSA for unemployed housewives (2009) • Safety Phone Project with SCHSA (2009) • 3G Barrier-Free Hotline Project with The Lutheran Church HK Synod for the hearing impaired (2009) • NICE Computer Bank Program (pilot phase) with YMCA for low income families in Sham Shui Po and Tung Chung districts (2009) • Sponsorship of “Concert In The Dark” organized by Dialogue-In-The-Dark (DiD) HK (2010) • ‘Go-online’ Program - special mobile broadband offer for students from low-income families (2010) • NICE Computer Bank Program Phase 2 – extend to 200 families in 4 districts (2010)

  4. From Philanthropy to Engagement Where it all started…

  5. Mobile Link – “help is just one button away” 24 hours support & care connect to 24-hour operating call & care centre via mobile network Remote BuzzerAlert people around to offer assistance Location Tracking Approximate locations for reference when getting lost Call Transfer Connecting to family and friends for easy communications

  6. VOICE means nothing for Hearing Impaired (HI) Group • Hearing-impaired Group never enjoy services from voice base hotlines / IVRS • Their Barriers are….. • Enquiry for basic information • Public service booking • Customer service enquiry Hearing Impaired Explore how the hearing-impaired group in HK can benefit from technological advancements esp 3G and beyond

  7. Now….They can SEE & INTERACT with 3G Barrier-Free Video Hotlines Readied Info on Video Hotlines Step 1 Establish video call to general hotline 67770102 Step 2 According to visual directory enter numeric option to access service enquire for Bus route info Step 3 Useful news/content simply visualize in front of Hearing Impaired user by just a few clicks MTR info Consumer Council – Price info Silver Award - Best Public Service Application Certificate of Merit - Mobile Enterprise Solution Strictly Confidential

  8. Digital Inclusion & e-Learning: “NICE” Computer Bank Program CSL is a sponsor of YMCA in launching Network Inclusion for Children Empowerment (NICE) to low income families in Sham Shui Po and Tung Chung districts. Children from underprivileged families are being given a netbook with mobile broadband access, IT knowledge trainings as well as mentorship for their school and daily life

  9. DiDHK ‘Concert In The Dark’ Sponsorship

  10. Investment…

  11. Time… And Expertise – Technology, Marketing, Sales

  12. Return?

  13. Employee Engagement & Satisfaction

  14. Add new meaning to what we do

  15. New Market Potentials

  16. Local & International Awards Best Ubiquitous Networking Grand Award Best Ubiquitous Networking Gold Award (Mobile Enterprise Solution) Best Ubiquitous Networking Silver Award (Mobile Infotainment Application) Best Lifestyle Silver Award (Social Life and Community) Award World Summit Award 2009 – China best nominee for e-inclusion Internet Society of China The Asia Pacific ICT Awards 2009 – e-Inclusions and e-Community Award Digital Opportunity Award in the World Information Technology and Services Alliance (WITSA) Global ICT Excellence Awards 2010

  17. In Search of The ‘Business Model’ - Sustainability

  18. And the journey goes on… 18

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