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mHealth App Stores for Hospitals, Clinicians, and Patients. Mobile Health Market is Taking Off Now. 11% Increase in pharma mobile projects since ’ 06 (E&Y) 30% US Physicians w/ and iPad (Manhattan Research) 31% Medical Device patents that include wireless (CC)
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Mobile Health Market is Taking Off Now 11% Increase in pharma mobile projects since ’06 (E&Y) 30% US Physicians w/ and iPad (Manhattan Research) 31% Medical Device patents that include wireless (CC) 35% US adults with a smartphone (Pew) $84M 2010 sales for medical apps (Kalorama) 600Mhealth apps downloaded in 2012 (Pyramid) $718 Million in 2011 Generated by health apps and mobile health devices (research2guidance) 63% of physicians are using mobile health solutions that are not connected to their practice or hospital (PWC) 85% of patients want to receive their mHealth apps from their healthcare providers and the clinicians that they trust (PWC) How will you tap into your staff’s and patient’s mobile devices?
Happtique’s Mission • Become the go-to destination for healthcare professionals for learning about and purchasing mobile Health (mHealth) apps, devices, and solutions • Help the worldwide medical community lower the cost of healthcare while simultaneously improving the quality of care and the quality of life through the use of mobile technologies • Provide a simple yet effective means of prescribing mHealth technology to patients by their care providers that will improve their condition We are here to help providers with an mHealth Strategy
4 Problems Poor Health App Categorization Can’t Provide and Manage Apps & Devices for Staff Don’t Know the Quality of Apps Providers Can’t Provide Apps to Patients
1 Solution ENTERPRISE EDITION CURATION CERTIFICATION PROGRAM X mR Leadership in cost reduction and achievement of outcomes are vital mHealth is a pathway to this Leadership
3 Products - 3 Markets Served Professional Edition Provide access to mHealth technology for individual healthcare professionals Enterprise Edition Empower healthcare enterprises to leverage mHealth technology to improve the quality of care while reducing costs Patient Edition Enable patients to help manage their own health using mHealth technology in partnership with their healthcare providers
Hospital Substore Your own Hospital Branding Private Catalog
mRx – Prescribing Health Apps • Buttons on menu bar to share and prescribe an app • Sends a mobile app prescription to the patient after confirming physician’s license details and signature via email • Patient includes insurance and co-payment details • Automatic app payment via co-pay, credit card and insurance reimbursement • Patient receives email with app link mRx
iTunes Curating and Indexing Apple App Store and Android Marketplace HapptiqueProfessional Catalog 150+ ClinicalTopics 150+ Professional Audiences 35,000+ Apps 10,000+ Apps Health & Fitness Medical
App Certification Program Set Standards for App Certification Implement Program and Oversee Reviewers Review Apps
Happtique Vision Execution We provide cloud services that enable healthcare providers to tap into the mHealth eco-system to: • quickly deploy your mHealth strategy • connect your staff, patients, and payers through the cloud • provide you with the catalog of quality off-the-shelf apps that you can leverage • project you as a leading-edge Healthcare provider Providers Developers mHealth Apps Apps Apps Physicians Insurance Plans Apps Apps mRx Patients
Happtique in the Market Our Customers
Paul Nerger CTO, Happtique, Inc. pnerger@happtique.com