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Of the New Grocery Items launched in 2005…

Of the New Grocery Items launched in 2005…. 30% are no longer available. In 2006. After 1 year almost 80% of new items are gone or vulnerable. 70% are still active in 2006. 47% < $50k. 23% > $50k. >50k= Greater than $50,000 in retail sales nationally.

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Of the New Grocery Items launched in 2005…

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  1. Of the New Grocery Items launched in 2005… 30% are no longer available In 2006 After 1 year almost 80% of new items are gone or vulnerable 70% are still active in 2006 47% < $50k 23% > $50k >50k= Greater than $50,000 in retail sales nationally ACNielsen MarketTrack tracked sales: Period ending November 25, 2006

  2. Majority of Canadians are ‘Interested’ in Trying Products Voted Best New Product How interested would you be in trying products that have recently been voted the Best New Product through the vote of 10,000 Canadians? Very/Somewhat Interested

  3. Tips for Succeeding in Year 2 • Strong consumer acceptance of the product is job #1… Keep those triers! • Launch only with strong product acceptance • Support launches into Year 2 to continue trial growth • Consider a brand "new" for at least two years • Do not drop support for a launch after 3 to 6 months of introductory activity The Best New Product Awards helps marketers leverage their products in year 2 of the product life cycle

  4. 47 Leading Companies are involved in the 2007 Best New Product Awards Returning Companies New This Year

  5. PR News Media support for the BNPA Programs continues to grow

  6. 2007 Publicity Coverage: Specifics

  7. The BNPA’s were featured on various news organizations and morning shows To view these segments please click here

  8. Current Consumer and Trade Media Partners

  9. Canadian Living and Coup de Pouce provide substantial coverage for the winners April 2007

  10. 2007 saw the continuation of an EXCLUSIVE advertorial opportunity for winning products from Canadian Living and Coup de Pouce. 16 Brands participated in 2007.

  11. Winning products also received coverage in a full one page spread in the National Post, one of Canada’s leading National Newspapers This 1 page spread is featured in The National Post the day after The Best New Product Awards gala Source: February 9th, 2007

  12. Marketing Magazine continues to provide substantial coverage of the program

  13. For the second year in a row, Canadian Grocer have attended the gala and provided editorial content of the program

  14. Our newest trade partners have provided coverage of the 2007 winners May/June 2007 March 2007

  15. Many companies have leveraged their win

  16. Procter & Gamble use the BNPA Logo

  17. Ocean Spray used the BNPA logo in their TV campaign To view the commercial please click the link below http://link5.streamhoster.com/?u=brandspark&p=%2FBNP2006_FEATURES_OceanSprayLowCal_Eng.wmv&odaid=1800&prog=true

  18. Other use of the logo

  19. Companies are putting the BNPA logo on their websites

  20. Leading Personal Care products have leveraged their BNPA win by placing the logo on their packaging and print to help drive sales

  21. Use of logo on packaging

  22. Independent Market Research has demonstrated impact of the logo

  23. Independent Research Confirms BNPA’s Ability to Impact Purchase Decision While in the grocery store, what influenced you to buy Dr. Oetker Frozen Pizza that day? n=204

  24. Independent Research Confirms BNPA’s Ability to Impact Purchase Decision How likely are you to purchase the following products at regular retail prices within the next month? Of those aware that Lipton SideKicks Spaghetti won a Best New Product Award… Future Purchase Intent

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