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a dvertising

“THE BEACHCOMBER IS THE VOICE OF THE BEACH HIGH COMMUNITY.” -LAURA BAIRD, BEACH HIGH STUDENT. a dvertising. with the beachcomber. the student newspaper of miami beach senior high. presented by: Jesse Kirkpatrick Lyssa Goldberg Madison Sanders Mollie Barasch.

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a dvertising

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  1. “THE BEACHCOMBER IS THE VOICE OF THE BEACH HIGH COMMUNITY.” -LAURA BAIRD, BEACH HIGH STUDENT advertising with the beachcomber the student newspaper of miami beach senior high presented by: Jesse Kirkpatrick Lyssa Goldberg Madison Sanders Mollie Barasch

  2. a growing establishment • panfiorespecializes in Italian sandwiches, salads, and coffee. • Located just off of Lincoln Road,panfioreis ideally situated for student patronage.

  3. about the beachcomber • The Beachcomber is the student-run newspaper of Miami Beach Senior High School. • Published for 82 years. • It is printed 4 to 6 times a year and is distributed to local schools and businesses. • About 5,000 copies are printed each issue.

  4. about our school } • Miami Beach Senior High School is located at: 2231 Prairie Avenue Miami Beach, FL 33139 • panfiore is located at: 1627 Alton Road Miami Beach, FL 33139 A recent poll of 68 Beachcomber readers indicated that 75% live between the zip codes of 33139 and 33141. 0.91 miles 2 minutes driving

  5. miami beach senior high school to panfiore

  6. a poll of 68 students showed…

  7. more about our school • The majority of students attend Miami Beach Senior High for 4 consecutive years, and therefore are a solid consumer base. • Students range from 14 to 18 years of age.

  8. what our students say • 24 of 43 students enjoy eating at Italian restaurants. • 11 of 43 students enjoy eating at sandwich shops. • 87% of students enjoy eating at restaurants.

  9. what our readers say “If there was a coupon for a great Lincoln Road restaurant, I would get in a car and use that coupon in a flash!” -Shari Linn, Miami Beach Senior High sophomore

  10. 46 of 48 students at Miami Beach Senior High generally eat in a group. The average group size is 2 to 4 people people.

  11. panfiore’s popularity within beach high • 13 of 48 readers have heard of panfiore. • 7 of 48 readers have eaten at panfiore. • 8 of 48 readers have seen an advertisement for panfiore.

  12. testimonial from past advertisers

  13. advertising with the beachcomber

  14. what our students say

  15. Beachcomber mission statement & features (circulation breakdown) • Benefits- target audience, spending power • Who we are-

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