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Pet License Campaign

Pet License Campaign. Campaign Strategy. Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services that can help reduce or eliminate euthanasia of adoptable animals. Promotion:. Our Approach:. License Amnesty Grocery Store Outlets

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Pet License Campaign

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  1. Pet License Campaign

  2. Campaign Strategy Message: Licensing will help return your lost pet to you. Licensing pays for adoption and protection services that can help reduce or eliminate euthanasia of adoptable animals.

  3. Promotion:

  4. Our Approach: • License Amnesty • Grocery Store Outlets • Application Destinations: Jiffy Lube, A&W, Papa John’s Multi-Media: • Target Pet Owners • Network Television to Reach Masses • Cable TV to Build Frequency • Radio to Support Promotions • Web Site to Support & Communicate Message

  5. Other Avenues: Response to Date: Newspaper Ad 338 Spokane.net 37 Spokanecounty.org 41 Envelopes 207 Inserts 1,357

  6. Pet License Revenue • YearAmount • 2002 $307,826.00 • 2003 $316,895.53 • 2004 $356,598.00 * • *Based on revenue received through 6/30/2004 – this is only an estimate!

  7. From Here! Remaining 2004 Campaign Flight Dates: September 6th – 12th, 20th – 26th October 4th – 10th, 18th – 24th Media: Cable(120,000 Homes)30 sec. Commercial 1,000 spots per week Radio(Classy & STAR FM) 30 sec. Commercial 80 spots per week10 sec. Website mention 100 spots per week Spokesman Review3 col x 6” Application Ad Last Sunday of each month

  8. Inserts • Spokane County Property Tax Bills Jan. 210,000 pieces • Vera Water & Power Bills June 10,000 pieces • Spokane Co. Utilities Bills May 26,000 pieces Oct. 26,000 pieces • Scraps Pet License Renewals All Year 33,000 pieces

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