FFWSales Quick Start Guide

1. FFWSales.comQuick Start Guide

2. Table of Contents • Home Page 3 • Brands 4 • Documents 5 • Images 6 • Press 7 • Education 8 • Marketing Calendar 9-10 • Company 11 • “Where to Find It” Index 12-13

3. Home Page Welcome to the Foley Family Wines trade website! The intention of this guide is to get you some basic information so that you may start using the site right away. Along the top of the page, you will find the navigation bar. This is the easiest way to move through the site. You will also find the same at the bottom of the home page. We encourage you to explore. It really is the best way to get to know the site. On the left side of the page, you will see the link to this guide, along with links to all of our consumer websites. The right side of the page is where you will find announcements about new available items. Navigation Bar Announcements for New Items Consumer Website Links

4. Brands This section offers up overviews on all of our brands. To do a search, click on “Brands” at the top of the navigation bar on the home page. You will come to a page that has a bunch of brand “buttons” in the main portion of the window. Click on the button for the brand that you want, or use the list of brands on the left side of the screen. Both the buttons and the list will take you to the brand pages. Each brand has its own page with the following information: • Vineyard/Winery Info • Placement Targets • Priorities On the right side under the brand button, you will find links to key documents such as the brand presentation. Brand “Buttons” Brand Search Page Key Documents Links Lost Angel Page

5. Documents • Sell Sheets • Shelftalkers • Wine Cards • Winemaker Bios • Brand Brochures Drill Down Menu “Documents” is the one of the sections that you will use most often. It is the primary repository for downloadable documents including: • Acclaim Fliers • Blank Templates • Brand Brochures • Brand Presentations • Fact Sheets • Other General Document To do a search, first click on “Documents” from the home page navigation bar. Go to the drill down menu on the left side of the page. You can drill down by document type, brand, varietal, vintage or any/all of the above. Just check the appropriate boxes and then click the “Search” button. For example, if I would like to find a Firestone 2011 Chardonnay fact sheet, I would check “Fact Sheets,” “Firestone, “Chardonnay” and “2011.” Then I can download the appropriate file by clicking the corresponding blue “PDF” link. Once the sheet is downloaded into a new window, I can do a “Save As” and save it wherever I want on my computer. FOR VIDEO FILES: Clicking the link will automatically open the file. If you want to save it, you will need to right-click the link, select “Save Target As…,” and then save to where you want it on your computer. Documents Search Page Blue “PDF” Links Document Search Results

6. Images Drill Down Menu “Images” is another one of the sections that you will use most often. This is where we house all of our images, available in high-res and low-res. Images include: • Beauty Shots • Bottle Shots • Labels • Logos • Maps • Miscellaneous To do a search, first click on “Images” from the home page navigation bar. Go to the drill down menu on the left side of the page. You can drill down by brand, image type, varietal, vintage or any/all of the above. Just check the appropriate boxes and then click the “Search” button. For example, if I would like to find a Firestone 2010 Chardonnay bottle shot, I would check “Firestone,” “Bottle Shots,” “Chardonnay” and “2010.” In the case of this particular search, two shots fit the criteria. When I click each of the thumbnails, I see to the right a full image with title and download links below. Once I find the right bottle, I can download the high-res by clicking the blue link by “Large Image” or the low-res by clicking the blue link by “Small. Image.” The image will pop up in a new window. Once it does, I right-click and save wherever I want on my computer. • Off-Premise POS • On-Premise POS • Wearables/Accessories • Winemaker • Winery/Vineyards Images Search Page Image Title High- and Low-Res Links Image Search Results

7. Press In this section, you will find our acclaim database. The acclaim database contains historical acclaim for all brands. You can drill down by brand, vintage and varietal. Acclaim fliers have not been created for every listing, but for those that have a flyer, you will see a download link to the right of the corresponding entry in the “Item #” column. For example, if I would like to find the acclaim for the Firestone 2010 Chardonnay, I would check “Firestone,” “Chardonnay” and “2010.” I can read the reviews and if a flyer is available, I can download it by clicking the corresponding blue item number link. Once the sheet is downloaded into a new window, I can do a “Save As” and save it wherever I want on my computer. Drill Down Menu Blue Download Links Acclaim Database Search Page Acclaim Search Results

8. Education Drill Down Menu The “Education” section has educational information on all of our brands, including tasting kits, presentations, and maps. To do a search, select the type of item you want by checking the appropriate box in the left side menu. You can drill down by brand. For example, if I would like to find tasting mats for Firestone and Discoveries, I would check “Deductive Tasting Kits,” “Firestone” and “Discoveries.” Then I can download the appropriate files by clicking the corresponding blue link in the “Download” column. A dialog box will pop up and allow me to save the file to wherever I want on my computer. Education Search Page Blue Download Links Education Results Page

9. Marketing Calendar* Drill Down Menu This is another important section that tells you what’s happening in which markets. The calendar includes: • Events • Market Activity (market visits) • On-Premise promotion dates, locations and other information • Off-Premise promotion dates, locations and other information To do a search for Events or Market Activities, select the appropriate brand(s) in the left side menu. You can drill down by the activity type(s), state(s) and date range. For example, if I would like to find out if Clifford Bay is participating in any events in New York in 2011, I would select “Clifford Bay,” “Event” “NY.” Under date range, I would use the pop-up calendar to choose 1/1/11 to 12/31/11. Marketing Calendar Search Page Results Listing Marketing Calendar Results Page *Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807

10. Marketing Calendar* Drill Down Menu Promotion searches are a little different. To do a search, select the appropriate brand(s) in the left side menu. You can drill down by the activity type(s), state(s) and date range. For example, if I would like to find out if Vavasour has any promotions running in California in 2011, I would select “Vavasour,” “Off-Premise Promotions,” “On-Premise Promotions” and “CA.” Under date range, I would use the pop-up calendar to choose 1/1/11 to 12/31/11. Once you get your results page, you will notice the blue “more” link beneath each promotion listing. Clicking on the link will provide you with details on the promotion. Promotion Detail Link Promotion Search Results Promotion Detail Window Promotion Details *Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807

11. Company You will find important documents and forms in the “Company” section of the site. Click “Company” on the navigation bar on the home page. The most common documents are listed in the window. If you click a link, a pop-up window appears and gives you an option to save the file wherever you would like on your computer. “Forms” contains different forms you may need to use. The section is divided into three categories: Human Resources, Sales & Marketing and Other. Click on the appropriate link to get a list of forms in that section. As with the main company page, in order to download a form, you click on a link and a pop-up window appears, allowing you to save the form wherever you would like on your computer. File Links Company Page File Links Forms Page *Please note: this information is accessible to FFW employees only. If you are an FFW employee and do not have a login and password, please contact Jenée Menconi: jmenconi@foleyfamilywines.com or 707.657.1807

12. Where to Find Index • Acclaim Database & Fliers Press/Acclaims • Beauty Shots Images/Beauty Shots • Bottle Shots Images/Bottle Shots • Brand Brochures Documents/Brand Brochures • Brand Overview Info Brands • Brand Presentation Templates Documents/Blank Templates • Brand Presentations Documents/Brand Presentations or Education/Presentations • Contacts Company/Employee Roster • Customer Service Contacts Company/Customer Service Contacts • Distributor Roster Company/Distributor List • Event Schedule Marketing Calendar/Event • Expense Report Form Company/Forms/FFW Expense Report Form • Fact Sheets Doc/Fact Sheets • Label Images Images/Labels • Logos Images/Logos • Maps Education/Maps or Images/Maps • Market Visit Form Company/Forms/Market Visit Form • Market Visit Schedule Marketing Calendar/Market Activity • Monthly Calendar Form Company/Forms/FFW EE Monthly Calendar Form • Newsletters Documents/Other

13. Where to Find Index (cont.) • Off-Premise POS Images Images/Off-Premise POS • On-Premise POS Images Images/On-Premise POS • Promotions Info – Off-Premise Marketing Calendar/Off-Premise Promotions • Promotions Info – On-Premise Marketing Calendar/On-Premise Promotions • Sell Sheets Documents/Sell Sheets • Shelftalker Templates Documents/Blank Templates • Shelftalkers Documents/Shelftalkers or Images/Off-Prem POS • SKU Master Company/SKU Master • Table Tents Documents/Other • Videos Documents/Other • Vineyard Images Images/Winery/Vineyards • VIP Request Form Company/2013 VIP Request Form • Wine Cards Documents/Wine Cards or Images/On-Prem POS • Wine Tasting Mats Education/Deductive Tasting Kits • Wine Tasting Note Sheets Education/Deductive Tasting Kits • Winemaker Bios Documents/Winemaker Bios • Winemaker Images Images/Winemaker