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Ideas For 2006

Ideas For 2006. VNUnet Europe May 2006. Standard Creatives. Leaderboards, Skyscrapers and Buttons. 728x90 Leaderboards 120x600 Skyscrapers 120x60 Buttons. Standard creatives are the most cost effective for advertisers. Easy to produce and versatile. Targeted and impactful when

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Ideas For 2006

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  1. Ideas For 2006 VNUnet Europe May 2006

  2. Standard Creatives

  3. Leaderboards, Skyscrapers and Buttons 728x90 Leaderboards 120x600 Skyscrapers 120x60 Buttons Standard creatives are the most cost effective for advertisers. Easy to produce and versatile. Targeted and impactful when in combination.

  4. MPU’s and Textlinks 336x280 MPU Textlinks – 50 characters Standard creatives are the most cost effective for advertisers. Easy to produce and versatile. Targeted and impactful when in combination.

  5. Tabulated MPU: Walking Users Through the Sales Story Click on different tabs along top to see separate screens of information

  6. Email Newsletters 50 words of text plus a URL Newsletters come in either text or HTML format. Often the easiest to sell online format as it requires very little client input and is a pure audience sell. Usually a good click generator.

  7. Category Takeover Ownership of all ad formats within a news category. Leaderboards, Skyscrapers, MPU’s, Buttons and Text Links. Integrated company logo. Match a client’s product or service with the most contextually relevant section of the site. Lock out all competitors.

  8. What is a Podcast? • Audio broadcasts that can be downloaded to a PC or Media Player (e.g. iPod) • Users can then listen to the Podcast at their convenience • Ideal for mobile professionals with limited access to the internet • Bite-size information usually news-based

  9. Pilot Podcast: Computing.co.uk • Three Phase delivery of Podcasts • We are trialling in the UK podcasting with Computing’s Chris Green • First show covering a Podcast convention in California • Landing page on Computing describes the latest episode and how to download it Podcasting is a pure branding opportunity. Advertiser get a vocal introduction from the journalist.

  10. About RSS • RSS (Real Simple Syndication) is best described as "information on demand". • As a standard XML format, it lets websites syndicate news headlines and other content without spam • VNU Business Publications has been syndicating via RSS for some time, but it’s also used by other publishers like Reuters, CNN and the BBC. • Sites that offer RSS-formatted content are accessible through dedicated RSS aggregators, certain browsers/email clients (Firefox, Thunderbird), and now via www.newsgator.co.uk. By subscribing to RSS feeds, you will be alerted when new content is made available online and as part of our partnership, users who subscribe through Newsgator.co.uk will be subscribed automatically to vnunet.com and pcw.co.uk feeds.

  11. How it looks online

  12. How integrated ads look

  13. Rich Media Useful URL’s: http://www.tangozebra.co.uk/ http://www.eyeblaster.com/

  14. Overlayz Non-standard creative designed to overlap the site content for a pre-determined period of time. High-impact and usually reserved for product launches. Can be intrusive for a professional audience. Must be frequency capped and have publisher approval. Requires construction from a 3rd party.

  15. Transitionals Transitionals run in isolation are pure branding opportunities as the user in unable to click on them. They are most effective when run with standard formats on the launch and destination pages. Requires publisher approval and should always be frequency capped. Designed and built by 3rd party.

  16. Expandable Banners Roll-over or click-initiated expandable banners. Often used for impact or to carry video. Expensive and potentially intrusive. Should be capped for best response.

  17. Bespoke Projects

  18. Competitions Non-VNU branded competition to raise brand awareness and purchase consideration. Designed, managed and hosted by e-Media team. Possibilities: Entries can be collected by VNU and fed back to the client.

  19. Bespoke Microsite Non-VNU branded microsite based on client’s direct requirement. Designed, managed and hosted by e-Media team. Possibilities: Competition, Video, Feedback, Interactive game.

  20. *New* Sponsorship

  21. Sponsorship Elements Additional client page non-VNU branded. Promoted via hot-spot placements.

  22. For Questions Please contact Tanja Leutschacher European Online Sales Manager 49 89 14 312 224 Tanja_leutschacher@vnu.de Chris Woodall European Online Sales Executive 44 0207 316 9518 cwoodall@vnu.co.uk

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