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Foreign brands in Japanese markets

Foreign brands in Japanese markets. 08bn032e. Foreign brands in Japan. Food Mc Donald‘s(US), Starbucks(US), Subway(US) Clothing GAP(US), H&M(Sweden), ZARA(Spain). In my presentation…. Classify the companies into different fields Compare each company strategy

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Foreign brands in Japanese markets

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  1. Foreign brands in Japanese markets 08bn032e

  2. Foreign brands in Japan • Food • Mc Donald‘s(US), Starbucks(US), Subway(US) • Clothing • GAP(US), H&M(Sweden), ZARA(Spain)

  3. In my presentation… • Classify the companies into different fields • Compare each company strategy • Analyze how they succeeded in a different cultural nation

  4. Strategies

  5. Starbucks(US) • Brand Strategy • Define their own strategy • Advertisements<partner training • Target customers & brand level = match • Japan… • Urban areas: small stores

  6. IKEA(Sweden) • US • Redesign • Large parking areas • China • Houses: furniture for apartments, balconies • Stores: Near transportation • Delivery service

  7. Zara(Spain) • Global • 200 designers from 20 countries • Lead time • Plan ~production: 1week • Plan ~endorsement: 15 days

  8. Conclusion • ZARA • Global from production = no need to chose their market • Starbucks: No change in strategy • Arrange their products • IKEA: Slightly change their strategy • Redesign Each firm has their strategy according to their product and market

  9. References •  A-PERSON　日経TRENDY, 2008-01号, 173page • Charles W. L. Hill(2009) “International Business Competing in the GLOBAL MARKET PLACE Seventh Edition“ New York. Mc Graw-Hill International Edition • Duane.E.Knap(2000) “The Brand Mindset”. Tokyo. Keiichi Sakamoto. Shoueisha. • IKEA http://www.ikea.com/jp/ja/store/shinmisato/storeInfo • Mc Donald’s http://www.aboutmcdonalds.com/mcd • ZARA http://www.zara.com/

  10. Thank you for listening!

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