9 Tips To Optimize Post-Purchase Customer Experience In 2020

1. 9 Tips To Optimize Post-Purchase Customer Experience In2020 When it comes to engaging a group of customers for the new product or any other product then your existing customers are the best option to target. Targeting an existing customer will automatically reduce your ad spends because they know about your eCommercestore.

2. But here comes the twist, engaging an existing customer depends on how you treated your customer in the post-purchase stage. Most of the eCommerce business commits a mistake by ignoring their customer in the post-purchasestage. A successful eCommerce website always nurtures its existing customers and provides a satisfactory post-purchase experience. To repeat engagement and drive more conversion you need to have an effective post-purchase customer experience strategy that can help you to drive morerevenue. Therefore in this article, we are going to draw your attention to something that can help your eCommerce business to outperform your competitor. We will be discussing why you should focus on your post-purchase stage and how you can improve your customer’s post-purchaseexperience. If you are looking to create a buyer persona for your business then check our article on How To Identify The Right Buyer Persona For An Ecommerce Store In 2020? Why do eCommerce websites focus on the post-purchasestage? Most of the eCommerce businesses focus on improving their sales and revenue. Only a few care about their customer and focus on optimizing their customer experience. Post-purchase and customer experience are very much relatable, once your customer purchases any service or products from your e-store then the real engagementstarts. In the buying cycle, your customer analyzes and evaluates your product & brand. You may think that after a customer makes a purchase formyour

3. e-store the buying cycle ends. Well, that’s not how it works, the actual buying journey starts after a customer purchases youre-store. For example, if any of the customers visit your website to book a flight ticket. Then he will simply enter the destination, details and book the flight. What do you think his buying journey ends after purchasing the ticket? Many of you may think that their buying journey is over but the actual engagement starts after a customer makes thepurchase. After customers purchase a product, you can use upsell to advertise additional products like adding meals, upgrading the tickets and providing various options for traveling, etc. The same goes for every industry no matter what your niche is about, whether you are selling cloth, appliances, subscription or any other items. The post-purchase stage can play a crucial role in increasing your sales andrevenue. There are various strategies out there that can help you to improve your customer experience, make them feel welcome and ask them to return and make the purchase from your store in the future. Optimizing your post-purchase behavior can improve your eCommerce business reputation and increase your customersatisfaction. Tips to optimize the post-purchase experience of your customers: 1. Make use of your transactionalemails Most of the brands make a mistake by simply sending the simple transaction email with the order number, tracking number, link, etc. Your transactional emails are the ones that your customer will open at any cost to get all the details. So, You can make use of it to advertise your most selling product in front of youraudience.

4. A post-purchase email has the highest chances of engagement than the normal marketing email. It means your transactional email will have your customer’s attention because they purchased from your store so they will look for everydetail. Generally, an eCommerce website sends two different types of post-purchase emails: a transactional email and a thank you email. Remember you are competing with many e-commerce websites so you have to use unconventional ways to attract your customer’s attention to differentproducts. You can use the data and depending on that you can offer some relatable products. For example, your customer has bought jeans from your eCommerce store then you can recommend them shoes, T-shirts, jackets that relate to the product they brought. Because those are the products that can encourage you the customer to visit back on your website to check the details. If you look at the image then you analyze how Amazon is making a smart move by engaging their customer by offering the same kind of product in the transactional email. You can make use of this example to understand howthisworksandimplementitinyourmarketingandbrandingstrategy. Read moreon https://www.sfwpexperts.com/9-tips-to-optimize-post-purchase-customer-ex perience-in-2020/ Other BlogsLink: 6Efficient Tips To Reduce Post-Purchase CognitiveDissonance 5Different Type Of Follow Up Email Every ECommerce Store ShouldSend