How to Write Meta Descriptions to Drive More Traffic and Conversions to Your Page

1. SEO Companies India How to Write Meta Descriptions to Drive More Traffic and Conversions to Your Page? Meta description is an indispensable part of any on-page Search Engine Optimization strategy. An appropriately crafted meta description will get visitors from search engines to click on your links. They have the potential to drive more targeted customers and boost the CTR of your webpage. As you already know, the meta description is an HTML attribute of about 155 characters that provides a concise summary of the webpage. Generally, search engines show the meta description for search results when the search query has the keyword in it. SEO Companies USA

2. SEO Companies India Meta descriptions have a huge influence on potential customers as they show up in the SERP under the link. So, it becomes a deciding factor. If the user finds it engrossing enough, he will definitely click on your site. Thus, the probability of users converting into clients increases. Because keyword stuffing inside the content does not drive conversions anymore, businesses think that focusing on meta descriptions is going to get them the desired results. But, it is not true. The content for blogs and the content for meta descriptions are two different categories altogether. The better your meta description, the more traffic it will drive to your page. And the best part? The users who click on the meta description will be users who actually require the service or product. Owing to it, many SEO companies in the USA and the world over, make it a practice to write concise and result-oriented meta descriptions. Writing a meta description that is enticing enough for the audience to click on, is not easy. So, here are a few approaches to help you write that perfect meta description: 1. Character count is trivial For many years, it was a general practice to limit the number of characters in meta description up to 135–160 characters. Then, in 2017, Google changed the algorithm and the ideal character length became around 320 characters. But now, in 2018, after the recent update by Google, the ideal length is back to 150 characters. So, as you can see there is no such thing as ‘ideal character count’. The meta description character length keeps on varying. Mostly, the algorithm SEO Companies USA

3. SEO Companies India depends on the current user behaviour, their buying habits and user browsing trends. algorithms. As these factors change, the algorithm changes. Along with that, these changes in the Google algorithm are also based on the fact that users browse on different devices and the width of every device is different. So, many times, the meta descriptions in the result are truncated to suit the width of the device. So, don’t focus on character count while writing descriptions as it is ever changing. Instead, write the meta description from the point of view of the user. It should not be inappropriate or insufficient or out of context. Tip: To help you optimize better, there are many online tools available to analyze your meta description like Seocentro and Smallseotools. These tools check and analyze your meta description and give you feedback accordingly. 2. Optimize for featured snippets When you optimize your data to be featured in rich snippets, your meta description will stand out. If you are wondering, a featured snippet is a selected search result which is enclosed within the little box that is displayed at position zero on the search engine result page. Position zero indicates that it will be above all the search results that are displayed. Now, where are these featured snippets extracted from? The information which is selected as a rich snippet is extracted from one of the organic results from the SERP. Featured snippets can be in the form of a paragraph, a list or a table. Adjust your blog page accordingly and apply the best SEO strategies to boost up your rankings. There are many firms which provide such SEO services. SEO Companies USA

4. SEO Companies India To make it to the featured snippets you should primarily focus on — structuring your content. This can be done by making simple changes like putting the question as a subheading, providing a synopsis of it and then, finally, explaining each point in detail. Tip: You can use various schema types to optimize your content accordingly. For detailed information on schema types and how to use them, you can go through Google guidelines. 3. Incorporating keywords goes a long way Not including keywords in meta description is the biggest SEO mistake you can make. Why? Because, if the search query has a particular keyword, and the text in your meta description has that keyword, then, Google will highlight that in the search results. This will lead to users noticing your snippet and drive traffic to your page. In addition to using keywords in meta descriptions, imbibe them naturally throughout the copy and the alt tags of your webpage. Use keywords in your blogs posts, product pages and the landing page. Doing this will create continuity throughout Google’s crawling and hike up the rankings of your webpage. So, conduct a robust keyword research and include them while writing meta descriptions of your product or service. As long as you include the appropriate keywords in your description, it will be beneficial in optimizing your page for the search engine rankings. While conducting keyword research, remember to : SEO Companies USA

5. SEO Companies India ● Use keywords that are relevant to what users are looking for ● Use keywords that are relevant to the content on your page 4. Creative Call-to-action buttons Boring and overused call to action buttons will hamper your conversions in a big way. I agree, it is hard to describe your landing page in a few characters, so what are some best practices to write engrossing meta descriptions? First and foremost, be specific enough in what you are offering. Writing creative meta descriptions is a good on-page SEO strategy. Even if you are using a product as an example, the meta should be informative and self-explanatory. Secondly, you can also incorporate a short question and then provide a concise answer to it. It will generate curiosity and engage the customers. You can also use symbols, numbers and tables to grab the user's attention. One more thing to keep in mind is to write the description in an active voice. Avoid using passive verbs for your content. Having a boring meta description would do you no good. Rather, it would result in users scrolling past and moving on to the next search result. SEO Companies USA

6. SEO Companies India To sum up: Meta descriptions are here to stay. The sooner you learn to optimize for them, the better your rankings. Even though meta descriptions do directly impact your search engine result rankings, they are important in making your web page visible to the users. If the description is engrossing enough, more users will click onto the link thus driving more targeted traffic which will result in improved conversions and higher click-through-rate for your business. If you have still not optimized your meta description, what are you waiting for? Start doing it as soon as possible! Source Link:- https://blog.markgrowth.com/how-to-write-meta-descriptions-to-drive-more-traffic-and-co nversions-to-your-page-c74d46383f54 SEO Companies USA