E-commerce Success: SunTec India's $8M Monthly Sales Increase

1. HOW DID SUNTEC INDIA HELP A LEADING ONLINE RETAILER ACHIEVE $8 MILLION IN MONTHLY SALES WITH CHANNELADVISOR MANAGEMENT

2. CLIENT’S PROFILE • Leading US-based eCommerce company. • Specializes in motor parts and accessories. • Offers installation and repair support for off-road recreational vehicles. • Primary sales channel: eCommerce website. • Expanded presence as a top seller on Amazon, eBay, and Walmart.

3. PROJECT OVERVIEW • Client's goal: Scaling their business on leading online marketplaces. • Challenge faced: Managing multiple sales channels efficiently. • Client’s approach: ChannelAdvisor, which proved time-consuming and complex. • The project started with product data collection and management. • The project scope expanded to order processing, customer support, content optimization, and online marketing.

4. SUNTEC INDIA’S APPROACH • Assembling ChannelAdvisor experts from our team for omnichannel marketplace management. • Imported existing product data into ChannelAdvisor. • Organized and mapped data to comply with marketplace policies.

5. CHANELADVISOR SETUP • Product data collection and management: • Streamlined product data onboarding. • Sourced data from supplier/manufacturer websites. • Ensured data quality through cleaning, merging, deduplication, standardization, enrichment, and validation. • ChannelAdvisor product listing optimization: • Conducted keyword research. • Created SEO-friendly listing content. • Edited product images to meet Amazon, eBay, and Walmart guidelines. • Order processing: • Utilized ChannelAdvisor Order Management System. • Initially set up manual order routing and order alerts. • Later automated processes within ChannelAdvisor.

6. Order processing: • Utilized ChannelAdvisor Order Management System. • Initially set up manual order routing and order alerts. • Later automated processes within ChannelAdvisor. • Customer support: • Assigned a dedicated virtual assistant for managing inquiries. • Handled support tickets, responses, ticket status updates, and escalation management. • Search engine optimization (SEO): • Managed eCommerce SEO for client’s websites and marketplaces. • Conducted audits, keyword research, and on-page optimization. • Dedicated eCommerce copywriters for SEO-friendly content.

7. Amazon advertising (PPC): • Initiated Amazon PPC campaigns. • Managed campaign setup, optimization, and performance analysis. • Frequent refinements for improved click-through and conversion rates. • Technical support for Shopify Plus: • Provided ChannelAdvisor multichannel management services. • Maintained the client's eCommerce website. • Dedicated Shopify developer for technical issues, monitoring, and updates.

8. PLATFORMS EMPLOYED

9. A NEW BENCHMARK • Our client now ranks among the top sellers of vehicle parts and accessories in the USA. • Our project which commenced in 2017 with a team of 4 dedicated resources has expanded to 15 experts (and counting) in 2023. • Our client has achieved substantial revenue growth across all sales channels.

11. RESULTS AND FUTURE VISION • In response to cost concerns, the client requested alternatives to ChannelAdvisor. • We highlighted a previous success story where SunTec India has automated multi-channel sales management from scratch. • We are currently implementing a bespoke multi-channel solution tailored to meet the client's specific requirements. • The client expressed confidence in the new solution's potential to maximize their investment.

12. REACH OUT TO KNOW MORE • Read more about this success story on our website. • For more information about our services or to get support from our teams, you can reach us at info@suntecindia.com or visit our website at www.suntecindia.com.