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The Corona pandemic has affected every sort of market and business in one or another way around the globe. Every business and the world economy are trying to get on track with normalcy. Everyone is waiting for Corona Vaccination so people can get back to normalcy and can lead a pre-pandemic life. <br>Read More: https://vihadigitalcommerce.wordpress.com/2020/10/31/how-to-increase-sales-with-e-commerce-seo-after-covid-19/
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How to Increase Sales with E-commerce SEO After COVID-19? The Corona pandemic has affected every sort of market and business in one or another way around the globe. Every business and the world economy are trying to get on track with normalcy. Though COVID-19 pandemic has affected adversely on physical markets as physical transactions and physical movement has been restricted voluntarily by people to avoid the spread of coronavirus to keep themselves and others safe. Whether it is B2B or B2C businesses, digital markets have emerged as the first choice of every one mainly due to the safety measures it follows and no personal interaction between the buyer and seller that eradicates the danger of any viral transmission. Following the escalation in the online shop and online business, e-commerce needs to follow some advanced tips for e-commerce marketing process, COVID-19 resources from Google, and e-commerce SEO strategies to boost the sales and reach of their online store. Aside from proper optimization by e-commerce SEO and ranking good rank on search engines, it is very much important for the online stores to get the revenues out of all.
It becomes very much important for online stores to understand the shopping behaviour of the customers. Here are some advanced guidelines that can be helpful to increase sales by proper e-commerce SEO and COVID-19 resources from Google for the e-commerce marketing process. Implement COVID-19 Announcement and Add Structure Data For a more effective e-commerce marketing process you can implement the COVID-19 announcement as many organizations, government, schools, and more are making urgent announcements and publications that affect working and business schedules. This includes announcements given below: • Availability of New Medicines • Rescheduling of events, business hours • Closure of Facilities • Shelter-in-place directives
Implement COVID-19 Resources From Google You can implement COVID-19 announcements with two different methods either by adding special announcement structured data to your webpage or by submitting announcements in the search console to enhance e-commerce SEO for the marketing process. Structured data is a standardized format for providing information about a page and classifying the page content. Adding FAQ Markup If your website has common FAQs (Frequently Asked Questions), adding FAQ markup can help Google Search surface your answers. Marking up your FAQs with structured data can enhance the e-commerce marketing process and helps in proper optimization of the site. New Event Properties In the current scenario of the COVID-19 pandemic, many events are getting postponed or cancelled for one or another reason. To provide accurate information to users Google has come up with new event properties to give the user accurate updates and information to support publishers and users.
Status update of the event can be helpful in the following status of the event: • If the event has been cancelled setting event status property to Event Cancelled, keeping the original date in the start date of the event. • In case of postponing the event update the event status to Event Postponed and keep the original date in the start date until the new date of the event gets decided. • For rescheduling the event, you need to mark the event status to Event Rescheduled and add the previous start date. And, you can also update the start date with the end date with new relevant dates. • If the event status has been changed from in-person to online-only, optionally update the event status field to indicate the change with the event moved online.
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