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It’s a Social Media World After All…

It’s a Social Media World After All…. VALERIE VENEZIA, VP OF MEMBERSHIP & MARKETING, NEW YORK COUNCIL OF NONPROFITS WWW.NYCON.ORG @NYCOUNCILNPS 800.515.5012 ext. 121 vvenezia@nycon.org. What is Social Media?.

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It’s a Social Media World After All…

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  1. It’s a Social Media World After All… VALERIE VENEZIA, VP OF MEMBERSHIP & MARKETING, NEW YORK COUNCIL OF NONPROFITSWWW.NYCON.ORG @NYCOUNCILNPS 800.515.5012 ext. 121 vvenezia@nycon.org

  2. What is Social Media? Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversations online.

  3. The Real Value of Social Media “Is that it exponentially leverages word-of-mouth.” -John Haydon, marketing consultantjohnhaydon.com(yes, that’s him.)

  4. Why Should We Care? In 2005, 8% of all adults online had a profile on a social network site. Today, 35% do. Source: Pew Internet & American Life Report (January 2009)

  5. Your Donors are Online In 2007, total online giving in the US reached over $10 billion – a 52% increase over 2006. 51% of wealthy donors prefer to give online. Source: ConvioThe Wired Wealthy (March 2008)

  6. Your Future Leaders are Online… • http://www.youtube.com/watch?v=dGCJ46vyR9o

  7. In December 2008 54.5 million people visited Facebook - a 57% increase from the previous year. 22% of adults online have a profile on Facebook. Sources: ComScore Inc. (December 2008) Pew Internet & American Life Report (January 2009)

  8. In August 2008 • 23.7 million people visited YouTube. • Every minute, 13 hours of video are uploaded to YouTube. • 1 out of 3 videos viewed online is on YouTube. Source: ComScore Inc. (August 2008)

  9. In December 2008 • 4.5 million people visited Twitter - a 753% increase from the previous year. • 70% of twitter users joined in ‘08. • 5-10 thousand new accounts are created daily. Sources: Compete (December 2008) HubspotState of the Twittersphere (December 2008)

  10. If a picture is worth 1,000 words… • 64 million people worldwide use the photo sharing site Flickr • More than 3 billion images are posted on Flickr • Each day 2.5 to 3 million new photos are uploaded. Sources: ComScore Inc. (December 2008) Wikipedia

  11. How Blog Comments Fed People

  12. Tweeting for Good…

  13. How Do Organizations (Like Yours) Use Social Media? • Carole Perry of Hopper House • Lauren Getekof Rome Art & Community Center

  14. The Social Media Breakout • Listen • Set Goals • Get Specific • The Tools, Rules of Social Media, Culture Change, Message Control, Measuring Success , Strategy • What Next?

  15. Who’s Heard of These? • Blogs • Wikis • RSS Feeds • Facebook • YouTube • Delicious • Flickr • Twitter • LinkedIn

  16. Tweeting for Bad…

  17. 5 Rules of Social Media for Nonprofits 1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.

  18. 5 Rules of Social Media for Nonprofits 2. Get involved. Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring.

  19. 5 Rules of Social Media for Nonprofits 3. Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them.Listen. Inspire. Engage. Let go.

  20. 5 Rules of Social Media for Nonprofits 4. Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.

  21. 5 Rules of Social Media for Nonprofits 5. Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.

  22. Starting Your Own Blog • Go to blogger.com (www.blogger.com) and set up and account • Start writing, see how blog writing feels to you, think about who might be a good blogger at your organization • Don’t make it live yet (!) • Brainstorm ways it can help your nonprofit • Share it with colleagues for feedback

  23. Setting Up a Delicious Account • Go to www.delicious.com • Set up and account (this means a toolbar will install itself on your browser’s menu bar) • When you find a website you like “tag” it! (Give it a definition of what it means to you.) • Find people in the Delicious network who are tagging things you like and become part of their network • Put your tagged items on your website as a constantly refreshed “Resources” page

  24. Starting Facebook & YouTube Accounts • Go to www.facebook.com • Look up other nonprofits (like yours) on Facebook Causes • Consider how you would use a Facebook page for your nonprofit • Go to www.youtube.com/nonprofits • Look up other nonprofits (like yours) on the Nonprofit YouTube Channel • Consider how you would use a YouTube Channel • Think about your mission, programs, events. Do they lend themselves to being captured on video.? What impact could this have on your >clients>donors>board members>volunteers>staff>community?

  25. The Old Way You push Out Information….then what?

  26. Behold…The Special Event.The Old Way • Post Event on your website • Send mailed invite • Send email invite (maybe) • Get responses • Wonder why no one comes • Wonder why we make no money • Do it again next year

  27. The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!

  28. Sources • Primal Media Slidesharehttp://s3.amazonaws.com/ppt-download/socialmedianonprofits-12349170054725543.pdf?Signature=omhbrTwftNC3rVmKtmC7XvkX5d8%3D&Expires=1256240693&AWSAccessKeyId=1Z5T9H8PQ39V6F79V8G2 • Trekk-Cross Media Slidesharehttp://www.trekk.com/uploadedFiles/Presentations/Conference_Presentations/A%20Social%20Media%20Evolution%20-%20What's%20Next%202.pdf • Aaron Stiner (November 6, 2008). Nonprofit 2.0 http://aaronstinerdrb.blogspot.com/2008/11/ • nonprofit-20-how-nonprofits-can-use.html • ComScore Inc. http://www.comscore.com • Convio, Sea Change Strategies and Edge Research (March 24, 2008). The Wired Wealthy: Using • the Internet to Connect with Your Middle and Major Donors. http://my.convio.com/? • elqPURLPage=104 • Hubspot (December 2008). State of the Twittersphere: Q4 2008. http://cdnqa.hubteam.com/ • State_of_the_Twittersphere_by_HubSpot_Q4-2008.pdf • Pew Internet & American Life Project (January 14, 2009). Adults and Social Networks Report. • http://www.pewinternet.org/PPF/r/272/report_display.asp • Universal McCann (March 2008). Power To The People - Wave3 Study on Social Media Trends. • www.universalmccann.com/Assets/wave_3_20080403093750.pdf\ • YouTube. http://www.youtube.com/nonprofits • PRESENTER: VALERIE VENEZIA, VP OF MEMBERSHIP & MARKETING, NEW YORK COUNCIL OF NONPROFITSWWW.NYCON.ORG @NYCOUNCILNPS

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