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Pinnacle Hotel

Pinnacle Hotel. Save More, See More Proposal by Empower Branding. Empower Branding Meet the Team. Megan Barr Account Manager. David Garcia Creative Director. Brian Glassman Senior Designer. Michael Donelson Mobile Developer. Stephanie Bloom Social Strategist. Our Values.

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Pinnacle Hotel

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  1. Pinnacle Hotel Save More, See More Proposal by Empower Branding

  2. Empower Branding Meet the Team Megan Barr Account Manager David Garcia Creative Director Brian Glassman Senior Designer Michael Donelson Mobile Developer Stephanie Bloom Social Strategist

  3. Our Values Creative Solutions and tools for rebranding Building brands and building trust

  4. Recognition and Awards

  5. Success Stories Notable Clients

  6. Pinnacle Hotels A History of Excellence • Comfort and Sustainability • New strides in Global Market

  7. Objectives for Rebranding • Expand and ensure brand standards acrossa targeted international market • Target a younger, eco-conscious worldwide business traveler • Utilize modern technologies to usher in a new era of service excellence

  8. International Effort • How do we rebrand a well-known hotel chain with a new, international focus?

  9. New youthful, vibrant color scheme • Clean, sleek, modern typeface • Appeal to a new generation of young business travelers, in the 25-40 age group

  10. PromotionalBooklet

  11. Promotional Booklet • Outline notable featuresand amenities • PinnaclePOINTS™Loyalty Programs • Strategically placed at localtransportation centers

  12. Billboard Ad

  13. Website

  14. Forward-Thinking • Beautiful, Flat Design • Responsive Developmentto fit any device around the world • Designed with Guest Service in Mind

  15. User-First Functionality • Online Check-In/Check Out • Online Guest Service • International Language Options • Register For and Track PinnaclePoints™

  16. Mobile App

  17. Key Features • Finding a Hotel • Reserving a Room • Sign into PinnaclePoints™ • See Promotions and Events

  18. Digital Room Key • No more lost room key • Save on use of plastic • Cost-Effective

  19. Social Media Campaign • Enable Social Sharing • Facebook, Twitter and Foursquare • Separate networks for global locations • Provide information on hotel’s features, events and sustainability effort

  20. Social Media Campaign • Social Sharing matters in page views and in maintaining brand integrity • Brands that enabled social sharing see an increase in web view of 12%

  21. Social Media Campaign • Promote Brand/Sustainability • Post photos toBoost Engagement • Keep FollowersActive and Interested

  22. Social Media Campaign • #whatwillyousee, #whatwillyousave • Open subject matter of posts, includes cross-cultural as well as sustainable aspects of Pinnacle’s ideology

  23. HydroStation™ and Reusable Bottles

  24. Pinnacle HydroStation™ What Will You Save? • Filtered water fountain for drinking or refilling water bottles

  25. Pinnacle HydroStation™ What Will You Save? • Why water?

  26. Travel the World. Experience the SUMMIT™ -Full Service Bar -Modern Design -Beautiful Views

  27. Save More. See More. Get More. PinnaclePOINTS™ PinnaclePOINTS™ can be redeemed to get rewards, including drinks at SUMMIT™, discounted stays, and even free nights. PREFERRED GOLD PLATINUM EXECUTIVE 15 Stays or 30 Nights or 75,000 lifetime PinnaclePOINTS™ 30 Stays or 60 Nights or 200,000 lifetime PinnaclePOINTS™ With Enrollment + 10,000 PinnaclePOINTS™ 50 Stays or 100 Nights or 500,000 lifetime PinnaclePOINTS™

  28. Timeline of Deployment Website Dev. 16 Weeks 12 Weeks Native App Dev. 10 Weeks Social Media 8 Weeks Print Production

  29. Budget Allocation Digital Creative/ Development25% of Total Budget Print Creative/Materials 35% of Total Budget New Construction/ Infrastructure 40% of Total Budget

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