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Women in Contemporary Culture. Understanding the image of women in today’s society. Brittany, Haydee, Nikita, and Sarah. Dressed to Impress. Women “dress to impress” when they are most fertile 30 university student study: as approaching ovulation they were likely to dress more attractively
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Women in Contemporary Culture Understanding the image of women in today’s society. Brittany, Haydee, Nikita, and Sarah
Dressed to Impress • Women “dress to impress” when they are most fertile • 30 university student study: as approaching ovulation they were likely to dress more attractively • Closer women are to ovulation, the closer they pay attention to their appearance http://www.dailymail.co.uk/femail/article-409692/Women-dress-impress-fertile.html
Menstrual cycle shifts in women’s self-perception and motivation: A daily report method • Women cannot benefit from the selection of partners with good genes at non-fertile stages of their cycle. This suggests that selection may have shaped female preferences to be dependent on their fertility status (Gangestad & Thornhill, 1998). (http://0-search.ebscohost.com.linus.lmu.edu/login.aspx?direct=true&db=psyh&AN=2009-10749-017&loginpage=Login.asp&site=ehost-live&scope=site)
Method • 105 women students in Gottingen, Germany • 35 numbered questionnaires • 42 women returned all questionnaires • 25 women: heterosexual Caucasian between 19 to 32 years of age • How attractive did you feel today? Did you like to modify your appearance today? How intense were your sexual fantasies? • -2= less than normal; 0= normal; +2= more than normal • Daily Report Method (http://0-search.ebscohost.com.linus.lmu.edu/login.aspx?direct=true&db=psyh&AN=2009-10749-017&loginpage=Login.asp&site=ehost-live&scope=site)
Results • One-sample goodness of fit test: all scale variables were normally distributed • A series of paired samples t-tests were used to explore the role of menstrual cycle phase (fertility days vs. low fertility days) • Participants felt significantly more attractive when fertile compared to low-fertile phases • Reported greater sexual interest during fertile compared to low-fertile phases (http://0-search.ebscohost.com.linus.lmu.edu/login.aspx?direct=true&db=psyh&AN=2009-10749-017&loginpage=Login.asp&site=ehost-live&scope=site)
Results (http://0-search.ebscohost.com.linus.lmu.edu/login.aspx?direct=true&db=psyh&AN=2009-10749-017&loginpage=Login.asp&site=ehost-live&scope=site)
Photoshop: The Perfect Lie • http://www.youtube.com/watch?v=wUb5PZHcovA
Conclusion • Greater levels of self-perceived attractiveness, sexual interest and styling were reported on days near ovulation (high fertile phase) • The selection of “sexy clothing” may act as a clear signal women use to show potential partners that the are sexually interested • Evidence of an association between female fertility and mating related behavior.(http://0-search.ebscohost.com.linus.lmu.edu/login.aspx?direct=true&db=psyh&AN=2009-10749-017&loginpage=Login.asp&site=ehost-live&scope=site)
Critical Review Negative: There was a small pool of women. The women were only from one small town in Germany. The women were only Caucasian. Only conducted over a short period of time. Only 3 women reported having a regular cycle. Positive: The studies were replicated and mirrored similar research. The concept of the study reflects the idea that females’ behavior and physical appearance changes during their most fertile periods or as they approach ovulation.