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Adrian, Tilley, David, Saha , Kunaal

l u L U L e m o n. Adrian, Tilley, David, Saha , Kunaal. Background. Founded in 1998 Formed to create products which would help improve the level of health in a community Mission statement- to help people live longer, healthier and more fun filled lives

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Adrian, Tilley, David, Saha , Kunaal

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  1. l u L U L e m o n Adrian, Tilley, David, Saha, Kunaal

  2. Background • Founded in 1998 • Formed to create products which would help improve the level of health in a community • Mission statement- to help people live longer, healthier and more fun filled lives • Created a charitable giving program

  3. Current Information • Established the Communities Legacies Program • In 2009 lululemon’s net income net income generated $58.3 million • Still has plans for expansion

  4. Business Strategy • No traditional forms of advertising • Spends money on in store yoga classes • Opens showrooms to find out what customers want • Positive work environment

  5. Discussion • What leadership beliefs do you think guide lululemon’s social responsibility practices? • Do you think economic, legal, ethical, and discretionary responsibilities are still met? • What social responsibility strategy is lululemon using? • What strengths and potential weaknesses do you think lululemon experiences?

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