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What does it mean to “Cross the Chasm”?

The Advocate: RFID is crossing the chasm now, and will get to mainstream over next year or two! Joe White, COO. What does it mean to “Cross the Chasm”?. Technology must be proven and no longer in question Early Adopters have achieved their vision delivering clear ROI’s

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What does it mean to “Cross the Chasm”?

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  1. The Advocate: RFID is crossing the chasm now, and will get to mainstream over next year or two!Joe White, COO

  2. What does it mean to “Cross the Chasm”? • Technology must be proven and no longer in question • Early Adopters have achieved their vision delivering clear ROI’s • Application must be well defined and products fit their needs • Solution must be easy to integrate • Early Majority wants to enhance their existing processes with the technology (different than the Early Adopters who are often willing to build the solution ground up) • Technology must be considered ‘industry standard’

  3. Where are we now? - Technology Adoption LifecycleThe characteristics of market adoption The Early Market The Mainstream Market • Small Scale Pilots & Migration to Gen 2 • Metro • Hong Kong Airport • McCarran Airport • Purdue Pharmaceutical • Abercrombie & Fitch • Sam’s Club • Boeing • Airbus • Impinj • Expanded Rollouts & Certain Apps move to Mainstream • Metro • Sam’s Club • American Apparel • Boeing • Airbus • DISA • Wal-Mart Expansion • NASA Kennedy Space Center • Falabella • Willis Lifestyles • ……….. Now • 1st Generation Technology • MIT Labs • Wal-mart • Gillette • P&G • Alien • Matrics The Chasm Early Majority Innovators Early Adopters Late Majority Laggards Gen 1  Gen 2 Class 3 - BAP Gen 3

  4. In fact the list of adopters is long…… Aviation /Baggage Tracking SupplyChain Retail AssetManagement • American Apparel • Falabella • Jones Apparel Group • Kimberly-Clark • Liverpool • New Balance • Staples • Walgreens • Wills Lifestyle • Daimler Trucks • Dairy Farmers of America • Exel • H & M Bay Inc. • IGPS • KPN • Lexar • Megatrux Inc. • Raytheon • UPS • Van Ness • YCH • Yodabashi • Aker Yards • Alameda County • AMT – Montreal Transit Authority • ATI – Wah Chang • Canadian Rail • Correos • Cost Plus World Market • Crown • FEMA • Howard County, MD • Kimberly Clark • Kraft • Madison Abstract • San Bernardino Cty, CA • Shoppers Drug Mart • Sun Microsystems • SVG • U.S. Courts • Boeing • British Airports Authority • Hong Kong International Airport • Lufthansa • McCarran International Airport Food / ColdChain • Dole • Hawaii Dept. of Agriculture • Ingersoll Rand • Kroger Energy/Utilities • Aker Yards • Duferco • Qatar Gas • Sempra Energy • Tejas Tubular • Tenaris • Vale Inco IT Asset Management • Top 3 Financial Services Co. • Top 5 Financial Service Co. • Top 5 Healthcare Services Co. Manufacturing • Dow Corning • Endwave • Handleman Company • Mitsubishi Electric • Volkswagen

  5. Where are we now? - Technology Adoption LifecycleThe characteristics of market adoption The Early Market The Mainstream Market • Applications will cross one at a time! • Asset Tracking • Retail Item Level – Fashion • Asset Tracking • Supply Chain • Cold Chain/ Perishables • Aviation MRO & Baggage Handling • What will be first??? Now The Chasm Early Majority Innovators Early Adopters Late Majority Laggards Gen 1  Gen 2 Class 3 - BAP Gen 3

  6. The Signs of Broad Industry Adoption • RFID Technology is going away in favor of RFID Solutions/ Applications • How far does the tag read? • How many Tags per second? • Does Gen 2 work? • Stand alone technology is going away in favor of RFID embedded • Introduction of Gen 2 silicon (Stable standard!) • Generic RFID Readers are being replaced with Application Specific form factors • ‘fixed readers’ vs. forklift, in-store retail, POS, warehouse, etc • Clear ROI in focused applications • RFID Item Level in Retail Fashion (Apparel, Footwear, and Jewelry) • Asset Tracking (IT, Oil & Gas, Reusable Containers, etc) • Closed loop systems • IT driven RFID initiatives to validate technology is moving to Store Operations driven and implementations based upon business value. • Customers are planning chain wide rollouts!!!!!

  7. “The Advocate: RFID is crossing the chasm now, and will get to mainstream over next year or two!” Aggressive Growth in Defined Markets Retail Here and Now Supply Chain Management Govt. Transp. & Logist. Manuf. Asset Management 2009 and Beyond Retail Item Level Visibility Cold Chain - Perishables Aviation/Baggage Tracking Leading Markets/Apps

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