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Presented by: Michael Weidner Lindsay Brew Robert Zander

Presented by: Michael Weidner Lindsay Brew Robert Zander. Airbus | Case Presentation. Introduction History Industry Analysis Company Analysis Competitor Analysis Recommendations. Introduction. Mission Statement:

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Presented by: Michael Weidner Lindsay Brew Robert Zander

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  1. Presented by: Michael Weidner Lindsay Brew Robert Zander

  2. Airbus | Case Presentation • Introduction • History • Industry Analysis • Company Analysis • Competitor Analysis • Recommendations

  3. Introduction Mission Statement: “Meet the needs of airlines & operators by providing the most modern and comprehensive aircraft” • Goals • Deliver Aircraft On time / On Cost / On Quality • Provide safest plane possible

  4. Reasons for Airbus creation • To compete with American companies • Boeing • McDonnell Douglas • Lockheed Martin • Goal was to be more affordable than competitors

  5. History • Chose name “Airbus” because it was accepted by the French • Officially formed in 1970 • Maiden voyage for A300 in 1972 • CASA of Spain joined 1974 • UK joined in 1979

  6. Airbus | The organization 20% 80% AIRBUS FRANCE AIRBUS GERMANY AIRBUS SPAIN AIRBUS UK *Source: Airbus S.A.S

  7.  55,000 employees at 16 centers Airbus | Production and engineering sites Production sites Broughton Stade Major engineering sites Nordenham Buxtehude Filton Varel Hamburg Bremen Airbus |direct workforce in Europe * Headquarters:  <1% employees Airbus France:  33% employees Airbus Germany:  37% employees Airbus UK:  18% employees Airbus Spain:  <1% employees Méaulte St Nazaire Nantes Laupheim Toulouse Madrid Illescas * Approximate figures July 2004 * Values from Airbus 2006 Puerto Real

  8. AIRBUS-France AIRBUS-Germany AIRBUS-UK AIRBUS-Spain Airbus | Production system *Source: Airbus S.A.S

  9. Aircraft Industry Analysis • Global Issues • Risks • Future Trends

  10. Global Issues • Aviation & Environment Summit • Noise Reduction • Air Quality • CO2Emissions • Fuel Efficiency

  11. Risks • Aircraft Market Cyclicality • Terrorism • Limitations for Funding • Competition

  12. Future Trends • Commitment to going “Green” • Technology • Development • Training • Maintenance • Fuel Efficiency • Personal Air Travel

  13. Company Analysis • Company Information • Strengths • Weaknesses • Opportunities • Threats

  14. Company Information • Owned jointly by EADS & BAE • 78% of sales for Commercial use • 22% of sales for Military use • Largest customer: • International Lease Finance Corp. (ILFC) • Lease Airbus & Boeing planes to many major airlines

  15. Strengths • Diversity • 55,000 employees as of 2006 • 85 different nationalities • Customer Support • 2006 spare parts prices froze at 2003 prices • Keeps repair costs down for its customers

  16. Weaknesses • Management changes • Caused by delay of A380 • Parent company EADS will have more oversight • Too many suppliers • Plans to cut number of suppliers down from 3000 to 500

  17. Opportunities • Going “Green” • Ensuring all manufacturing sites be compliant with latest environmental standards • As of 2005, 14 of 16 had been certified • ISO 14001 • Internationally recognized standard • Recycling program: 4000 planes to be retired in next 20 years

  18. Threats • Litigation • In 2006, Airbus & Air France found guilty of negligence in 1992 plane crash • Mismatching currency exchange rates • Most sales are in US currency, while its operating costs are in Euros

  19. Threats from Government Financing • Government financing • Subsidies for Research & Development • Purchases for Military & Defense • Agreement on Trade in Large Civil Aircraft • 1992 agreement between EU and US to regulate levels of government support • In 2004 US broke agreement

  20. Competitor Analysis • Transportation Industry • Major Competitor • Boeing • Minor Competitors • Bombardier • Embraer

  21. Recommendations • Short Term • Refocus and Reevaluate goals of Mission Statement • Ensure arrival of A380 with no more delays • Long Term • Develop new safety technology & training programs • Gain market share in China, India & other emerging countries • Continue Diversity & Commitment to going “Green” • Work with airports to accommodate new A380

  22. the end

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