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OBOD Overview

OBOD Overview. Mission Statement

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OBOD Overview

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  1. OBOD Overview Mission Statement To accelerate the expansion of sustainable broadband access and adoption in the Commonwealth by determining the characteristics of broadband availability and use in Kentucky, and promoting the value of broadband to improve the lives of citizens. Role • Broadband advocacy and advisor in Frankfort • Establish state-wide broadband direction and policy • Facilitate access to broadband resources Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  2. OBOD Overview History 2010 – Program Initiation • OBOD Created in October • Researched Broadband Program Best Practices • Conducted Service Provider Outreach and Supply Side Data Surveys • Developed and Validated Broadband Mapping Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  3. OBOD Overview History 2011– Collaboration • Outreached to Regional Stakeholders across the Commonwealth • Developed Network for Communications with Local Entities • Designed Demand Side Data Survey • Partnering with Community Action Kentucky on computer donation program for local online access to promote awareness. Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  4. OBOD Overview History 2012 –Demand Data Collection and Planning • Created 5 Planning Regions and Regional Teams • Collected Utilization and Potential Socioeconomic Benefits Data • Administered Targeted Regional Outreach Workshops • Developed Regional Broadband Utilization Profiles • Outreach Campaigns for Stakeholders and General Public • Defined Project Areas and Objectives for each Region • Developed Draft Broadband Plan for Each Project Area Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  5. OBOD Overview History 2013-2014 – Final Phase : Community Assistance • Finalized Broadband Plan for Each Project Area • Begin Implementation of each Project Area Broadband Plan • Promote Sustainable BB Access, Awareness, Adoption and Utilization Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  6. OBOD Overview Strategic Plan • Work toward improving adoption rates • Improve trends in the growth of broadband adoption • Reduce the number of citizens that currently see no value in broadband • Work toward improving content provision • Promote “Customer Demand” as a key benefit and encouragement for infrastructure providers to extend “Farther, Faster” Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  7. OBOD Overview Challenges • ACCESS • AWARENESS • ADOPTION • STRUGGLES FOR EVERY STATE: Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  8. OBOD Overview Challenges • ACCESS – 91.5% • AWARENESS – Education of Value • ADOPTION – 58% • STRUGGLES FOR KENTUCKY: Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  9. OBOD Overview Connectivity – Availability- Access FIRST THOUGHT CONNECTIVITY – AVAILABILITY - ACCESS • 91.5% or 3,890,0000 Kentucky Citizens have access to broadband Kentucky Ranks 40th in availability • 8.5% do not have access to broadband ~400,000+/- people – this doesn’t mean they don’t access broadband, it just means they don’t have access at their home Many drive to public Wi-Fi spots Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  10. OBOD Overview Unserved Areas Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  11. OBOD Overview Kentucky Demographics • Population 4,273,951 • Total Area 40,411 square miles • Households 1,686,618 • 2,250,000 Live on 22% of land • 50% of population is in the Golden Triangle Northern Kentucky Population 427, 000 Louisville and Surrounding Counties Population 1,100,000 Lexington and Surrounding Counties Population 647,000 Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  12. OBOD Overview Internet Use Rankings National Statistics: Internet Use by State • Utah – 80% • New Hampshire – 78% • Washington – 77% • Massachusetts – 76% • Connecticut – 75% 47. Kentucky – 58% Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  13. OBOD Overview Awareness - Adoption SECOND THOUGHT AWARENESS– ADOPTION It was more about lack of use……… 1.4 Million HAVE ACCESS to broadband but DON’T use it REASONS FOR NOT ADOPTING BROADBAND • Does Not Provide Value • Too Expensive Largest barrier to broadband adoption is not access to the technology, but rather a perceived lack of need Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  14. OBOD Overview Awareness - Adoption Roughly 2.4 Million Kentuckians subscribe to an ISP ---- 58% ---- Even though we report 91% availability – its not true availability to our citizens because its: 1.) Unaffordable 2.) Inadequate It’s not just an Eastern or Western Kentucky problem, the problem exist in your area. Just 15 minutes from any city is sometimes “Rural” Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  15. OBOD Overview Challenges URBAN AREAS Louisville, Lexington, Covington, Bowling Green These Areas struggle with 2 of the 3 issues 1.) Access 2.) Awareness 3.) Adoption Just minutes from these areas are RURAL Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  16. OBOD Overview Challenges RURAL AREAS Eastern, North Eastern, South Central, Western KY Even 10-15 miles outside of our larges cities = RURAL Struggle with ALL 3 ISSUES 1.) Access 2.) Awareness 3.) Adoption Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  17. OBOD Overview Challenges STATISTICS According to the latest FCC report 1.5 % of the Urban Area Kentucky Population is without access VS. 23% of the Rural Area Kentucky Population is without access Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  18. OBOD Overview Challenges Considering Kentucky Sometimes the saying “everyone is on the internet” isn’t actually accurate.  For every one of our citizens that CAN get online, there are two that CAN’T.  When you look closer at the “everyone” you realize that many times that it looks more like “less than everyone” can access the internet.  In our rural areas it can be more like one in a hundred, one in three hundred or even one in a thousand are online.  We all know the possibilities of high speed internet – education, economic development, eHealth, e911/FirstNet, 211, 511, and many others.  How do we move Kentucky forward in all of these aspects? Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  19. OBOD Overview Needs – Investment Benefits KENTUCKY NEEDS • AFFORDABLE BROADBAND • INCREASED ADOPTION Investments in Broadband will: • Prepare our students to compete globally • Improve opportunities via distance learning • Offer more opportunities for the low income and students with disabilities • Provide a more interactive learning experience. • Enable better student performance tracking. • Encourage businesses to relocate to Kentucky, ultimately providing jobs for our future graduates Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  20. OBOD Overview www.broadband.ky.gov Moving forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

  21. OBOD Overview More Online Information More information available online: • Kentucky’s Broadband Mapping Initiative http://www.broadband.ky.gov • Kentucky’s Broadband Mapping Viewer http://www.bakerbb.com/kybroadbandmapping/ • Kentucky @ Work Broadband Page http://kentuckyatwork.ky.gov/Pages/Broadband.aspx • The US Broadband Plan http://www.broadband.gov/ • The US Broadband Map (and Data Sets) http://broadbandmap.gov/ • Broadband Mapping & Community Search Tool http://broadbandsearch.sc.egov.usda.gov/DefaultARRA.aspx?program=ARRA • US FCC Broadband Opportunities Page http://wireless.fcc.gov/outreach/index.htm?job=broadband_home • And, our interactive Facebook Page http://www.facebook.com/KentuckyBroadband Or through our office: Commonwealth of Kentucky Office of Broadband Outreach & Development Room 383 Capitol Annex Frankfort, KY 40601 Broadband@KY.gov Dana Case, Program Administrator Phone: 502.564.4421 E-mail: Dana.Case@KY.gov Robin Proctor, Project Manager Phone: 502.564.1887 E-mail: Robin.Proctor@KY.gov Brian E. Kiser, Executive Director Phone: 502.564.0314 E-mail: BrianE.Kiser@KY.gov Moving Forward into the 21st Century – Expanding Kentucky’s Broadband Infrastructure and Utilization

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