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Working Together for a Healthier World. Who…. Business Objectives Secure and keep patents Fund and accomplish R&D Make profits by selling pharmaceuticals . Corporate Communication Create Government Relations Engage with Investors
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Who… Business Objectives Secure and keep patents Fund and accomplish R&D Make profits by selling pharmaceuticals Corporate Communication Create Government Relations Engage with Investors Market to medical professionals and direct to consumers
What… Where we are A large corporation with a seemingly unclear future. Where we want to be A group of professional people working together toward long term sustainability
Key Messages Insight Reach Success Longevity
How… Present the bigger picture Put a face on Pfizer CEO involvement Educational videos Revamp blog Newsletter Thought leadership Visual Time Lines Social Media Create positive content
When… Engage Educate Publish Jan Dec March May June Feb April Proactive
Leading the Industry… Beyond the numbers Down to Earth Present CEO as approachable Incorporate him into blog posts People centered, while still science focused • Educate individual investors • Provide information to engage • Create personal connections between investors and Pfizer
The Future • Develop better communication and interaction with investors • Get and keep the right investors • Trust in an uncertain future