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Working Together for a Healthier World

Working Together for a Healthier World. Who…. Business Objectives Secure and keep patents Fund and accomplish R&D Make profits by selling pharmaceuticals . Corporate Communication Create Government Relations Engage with Investors

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Working Together for a Healthier World

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  1. Working Together for a Healthier World

  2. Who… Business Objectives Secure and keep patents Fund and accomplish R&D Make profits by selling pharmaceuticals Corporate Communication Create Government Relations Engage with Investors Market to medical professionals and direct to consumers

  3. What… Where we are A large corporation with a seemingly unclear future. Where we want to be A group of professional people working together toward long term sustainability

  4. Why…

  5. Key Messages Insight Reach Success Longevity

  6. How… Present the bigger picture Put a face on Pfizer CEO involvement Educational videos Revamp blog Newsletter Thought leadership Visual Time Lines Social Media Create positive content

  7. When… Engage Educate Publish Jan Dec March May June Feb April Proactive

  8. Leading the Industry… Beyond the numbers Down to Earth Present CEO as approachable Incorporate him into blog posts People centered, while still science focused • Educate individual investors • Provide information to engage • Create personal connections between investors and Pfizer

  9. The Future • Develop better communication and interaction with investors • Get and keep the right investors • Trust in an uncertain future

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