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Fausta Borsani, Head of CR The Corporate Responsibility Strategy of Kuoni Travel Holding Ltd. Kuoni Today. Amongst the leading travel companies in the world CHF 4 billion turnover About 7‘500 employees worldwide Two core businesses: Leisure Travel Destination Management Own subsidiaries:
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Fausta Borsani, Head of CRThe Corporate Responsibility Strategy of Kuoni Travel Holding Ltd.
Kuoni Today • Amongst the leading travel companies in the world • CHF 4 billion turnover • About 7‘500 employees worldwide • Two core businesses: • Leisure Travel • Destination Management • Own subsidiaries: • Europe - USA - Asia - Africa
We believe in Corporate Responsibility • It is our conviction • Our customers like it • Our employees feel proud about it - and we want the best! • Investors start to ask questions - and look for ethical investments • Analysts pick it up - and rank the “best in class” • We prevent reputation risks - and risk management is a must! • We preserve our destinations – such as the Maldives or Myanmar • It offers additional opportunities - e.g. new products and markets • It loads our brands - with values like trust, respect, honesty, responsibility…
What is Corporate Responsibility? • It is our way to deal with the critical and controversial side effects of our business, enhancing positive impacts of tourism and minimizing negative impacts on people and destinations • It is a comprehensive program and it addresses all aspects, including ethical, social and ecological dimensions and, last but not least, communication • As the program is in line with our aspirations and brand values we load our brands and increase the brand premium
How did we choose the topics? • All issues are close to tourism and our core business • The issues are on the public agenda of NGOs and media dealing with tourism • They are burning ones • They are emotional and tangible • Their communication is clear • They are in line with our brand values • There is a big risk of reputation damage if we do not tackle them
Our 4 Corporate Responsibility priorities for the coming years • child protection from sex industry in tourismwe do not do business at the cost of the weakest • working conditions in tourismwe have respect for the people we work with • water competition at destinationswe work fairly: from charity to justice • Mitigation of climate change consequenceswe protect and sustain destinations
Child protection from sex industry in tourism • 2 million children are exploited • This is fueled by tourism and the tourist infrastructure is abused • Commitment to “the Code” on behalf of the whole Group: information, training, prevention • Flyer to sensitize customers • Contract clause • Workshops for hotels (Thailand, Dom Rep) • Workshops children at risk
Working conditions in tourism • 250 million people work for tourism • Problems: low salaries, overtime, discrimination and child labor • Implement suppliers’ requirements in contracts • Professional training(schools in India, Kenya, Cambodia, Dom Rep, Myanmar)
Water competition at destinations • 440 liters of water per tourist and day • A golf course consumes 2 million liters a day • Wastewater in the sea • Water dams in the hills of Mombasa
Mitigation of climate change consequences • Climate change: leisure travel contributes to global green house emissions • Climate change leads to catastrophes, hunger, water scarcity, diseases and loss of plants and animals • Voluntary compensation in CH, UK, A, Scandinavia, the Netherlands and the USA