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November 2012

November 2012. services. Strategic & Campaign Planning Facilitation Coalition Development Fundraising Communications Organizational Development Executive Coaching. My interest in politics. What we’re covering. Understanding Politicians Cycle of Accountability The Lay of the Land

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November 2012

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  1. November 2012

  2. services • Strategic & Campaign Planning • Facilitation • Coalition Development • Fundraising • Communications • Organizational Development • Executive Coaching

  3. My interest in politics

  4. What we’re covering • Understanding Politicians • Cycle of Accountability • The Lay of the Land • Best Practices

  5. Understanding politicians Poli = Many Tics =

  6. Smart Serving the Community Unselfish Objective Putting in ridiculous hours for low pay How politicians View Themselves

  7. Decision-making formula Values > Relationships > Information Unless Politics Trumps

  8. Values Values

  9. Relationships • Family • Caucus/Leadership • Business • Friendship • Campaign Donor

  10. Information Information matters on non-controversial, technical issues.

  11. Legislators face . . .

  12. Relationships > information • Information shared by those with whom you have a relationship is far more likely to be listened to or acted upon.

  13. Good News: • Most of your issues are non-controversial and technical

  14. Decision-making formula Values > Relationships > Information Unless Politics Trumps

  15. When does politics trump? • When it can change an election • By moving large blocks of voters that matter • By moving large amounts of money, that can be used to move voters on other issues.

  16. Decision-making formula Values > Relationships > Information Unless Politics Trumps Or the Wildcard strikes

  17. Your Wildcard Enemy?

  18. Implications for NMTA Political Program? • You are unlikely to build political power with a focus on changing election outcomes • You can use candidate recruitment to increase the number of legislators who highly value boating • You can maximize high-quality relationships with legislators, particularly those on relevant committees.

  19. Cycle of Accountability Evaluate and Communicate Policy Goals Lobbying to Legislators Prioritize Goals (both paid and volunteer) for Session. Legislative Outcomes Election Public elects or rejects candidates Legislature enacts or rejects your agenda Communicate Campaign Donations Legislative Candidate/Incumbent Results to Your Constituency Evaluation and Independent Expenditures Endorsement Volunteer Support Recruit Candidates

  20. Cycle of Accountability Evaluate and Communicate Policy Goals to Legislators Prioritize Goals for Session. Election Public elects or rejects candidates

  21. Cycle of Accountability Evaluate and Communicate Policy Goals Lobbying to Legislators Prioritize Goals (both paid and volunteer) for Session. Legislative Outcomes Election Public elects or rejects candidates Legislature enacts or rejects your agenda

  22. Cycle of Accountability Evaluate and Communicate Policy Goals Lobbying to Legislators Prioritize Goals (both paid and volunteer) for Session. Legislative Outcomes Election Public elects or rejects candidates Legislature enacts or rejects your agenda Communicate Legislative Candidate/Incumbent Results to Your Constituency Evaluation and Endorsement Recruit Candidates

  23. Cycle of Accountability Evaluate and Communicate Policy Goals Lobbying to Legislators Prioritize Goals (both paid and volunteer) for Session. Legislative Outcomes Election Public elects or rejects candidates Legislature enacts or rejects your agenda Communicate Campaign Donations Legislative Candidate/Incumbent Results to Your Constituency Evaluation and Independent Expenditures Endorsement Volunteer Support Recruit Candidates

  24. Where are the NMTA’s leverage points in the cycle? Impacting WHO runs Using the endorsement process to build relationships Campaigns as tool to build personal relationships Set legislative agenda taking into account relationships. Lobbying starts with legislators values, delivered by those with relationships.

  25. The common theme is . . . Relationships

  26. Cycle of Accountability Evaluate and Communicate Policy Goals Lobbying to Legislators Prioritize Goals (both paid and volunteer) for Session. Legislative Outcomes Election Public elects or rejects candidates Legislature enacts or rejects your agenda Communicate Campaign Donations Legislative Candidate/Incumbent Results to Your Constituency Evaluation and Independent Expenditures Endorsement Volunteer Support Recruit Candidates

  27. How do you create a plan? • Your goal is an integrated plan that takes into account the whole Cycle • Start with the Lay of the Land . . .

  28. Best Practices • Agenda Setting • Lobbying • Communications

  29. Agenda Setting • Set priorities • Use the process to strengthen relationships

  30. Lobbying • Start where they are, not where you are. • Focus on the right legislators

  31. Communications • Start where they are, not where you are. • Be clear • One-on-one is best

  32. To contact me: • www.poisner.com – for email newsletter signup • Twitter.com/jpoisner • Via phone: 503-490-1234 • Via email: jonathan@poisner.com

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