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I'm an Affiliate… So Why Should I Care About Retention?

I'm an Affiliate… So Why Should I Care About Retention?. INDEX. Terminology Conversion Retention KPIs. TERMINOLOGY. ROI NGR LTV CRM. Evolution of CRM. Social. Analytical. Operational. Operational CRM . Tactical Tool Unified Messaging Customer in the center. Analytical CRM.

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I'm an Affiliate… So Why Should I Care About Retention?

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  1. I'm an Affiliate… So Why Should I Care About Retention?

  2. INDEX • Terminology • Conversion • Retention • KPIs

  3. TERMINOLOGY • ROI • NGR • LTV • CRM

  4. Evolution of CRM • Social • Analytical • Operational

  5. Operational CRM • Tactical Tool • Unified Messaging • Customer in the center

  6. Analytical CRM • Predictive / BI • Real-Time Feedback (“One Glance”) • Enhanced Customer Management Tools • Convert Information -> Knowledge

  7. Social CRM • CRM 1.0: Customer Management  CRM 2.0: “Tribes” Management • Follow the Influencers / “PROsumers” • Life-Time Value: The Next Generation

  8. CONVERSION • T&Cs • Welcome Offer • Big Winners’ Page

  9. WELCOME OFFER

  10. BIG WINNERS’ PAGE

  11. RETENTION • VIP Club • Promotions • Loyalty Scheme

  12. VIP CLUB • Pareto • Personal • Segmentation

  13. PROMOTIONS • PR • Edge • Lifetime Value

  14. LOYALTY SCHEME • Flexible • Challenging • Promotional Backbone

  15. KPIs • Wager / Deposits • NGR / Deposits • Bonus/ NGR • Averages

  16. ROI “…company’s sales come from two groups: new customers and repeat customers. One estimate is that attracting a new customer can cost 5 times as much as pleasing an existing one. And it might cost 16 times as much to bring the new customer to the same level of profitability as that of the lost customer. Customer retention is thus more important than customer attraction.” (Marketing Management by Philip Kotler)

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