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Boom Times

Boom Times. Economic Prosperity 1922-1929. New Technology New Production Methods New Business Practices New Consumers. The economy is driven by the AUTO. Model T (1908-1927) 15,000,000 40% of sales 1926. Stop and Reflect. List everything in your neighborhood dependent on the automobile.

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Boom Times

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  1. Boom Times Economic Prosperity 1922-1929

  2. New Technology • New Production Methods • New Business Practices • New Consumers

  3. The economy is driven by the AUTO

  4. Model T (1908-1927) 15,000,00040% of sales 1926

  5. Stop and Reflect • List everything in your neighborhood dependent on the automobile.

  6. glass, steel, rubber • concrete and asphalt roads • gas stations, mo-tels, roadside business • camp grounds / tourism

  7. suburbs • chain stores

  8. Electrify !! • By 1927, 70-80% of mechanical energy is supplied by electricity • Nightlife!! • Magazine Sales • New appliances

  9. Appliance Companies Do you have any products from these? • American Flyer• Bissell• Black & Decker• Carrier• Electrolux• Eveready• Frigidaire• General Electric• Hamilton Beach• Hoover• Hotpoint• Kelvinator• Kitchen Aid• Lionel• Maytag• Proctor-Silex• Roper• S. C. Johnson• Schick• Singer• Sunbeam• Tappan• West Bend• Westinghouse

  10. Communications • Radio • Harding’s election results • He’s a listener • Coolidge speaks to 23 million • first presidential speech on radio • RCA founded • 500 stations by 1922 • FDR’s “Fireside Chats”, later

  11. Children’s Stories • Stories • Music • News

  12. Movies • Silent Films • 1st “talkie” The Jazz Singer

  13. MOVIE PALACES also, vaudeville remains popular

  14. Top 10 • The Big Parade (1925) • The Four Horsemen of the Apocalypse (1921) • Ben-Hur: A Tale of the Christ (1925) • The Ten Commandments (1923) • What Price Glory? (1926) • The Covered Wagon (1923) • Way Down East (1921) • The Singing Fool (1928) • Wings (1927) • The Gold Rush (1925

  15. Stop and Answer • What are the significant new technologies of the 20’s? Any others? • What are the innovations that will drive our next big economic boom? AUTOMOBILES, ELECTRIFICATION, RADIO AND MOVIES

  16. New Production Methods • Assembly Line • Moving line perfected by Ford 1913 • adopted by other manufacturers • Benefits • costs of production are lowered • less skilled workers required • Increased employment for managers and clerical workers • Assembling the Model T, 1916

  17. Scientific Management • Frederick Winslow Taylor • Raise production by analyzing worker tasks. • Revise tasks for optimal performance. • Productivity increases up to 60% (All these new methods really create more than Americans can consume.)

  18. New Business Models • Bigger Businesses • “economies of scale” • CORPORATIONS • a legal entity with stockholders • able to raise capital to grow the business • Management and Ownership separated • new levels of management needed “white • clerical opportunities for women collar”

  19. New Consumers • Improved transportation • suburbs • chain stores

  20. WHAT ABOUT WAL-MART?

  21. Credit • Installment plan • autos • household appliances • Jobs in sales skyrocket

  22. Advertising • Becomes a major industry • Creating demand for the products of American industry • Magazine prices fall from 35¢ to 5¢ • (Increases in advertising pay costs)

  23. Consumerism Advertising Credit Overproduction

  24. All this comes stumbling to a halt following the Stock Market Crash in 1929 • Have we seen evidence that might help us predict the Great Depression? • What happened?????? overproduction, credit, loss of small business

  25. New Technology __________________ __________________ __________________ New Production Methods __________________ __________________ New Business Models __________________ __________________ New Consumer Behaviors __________________ __________________ Connect this to what you already know about the 20s. Rise of Nativism Red Scare Prohibition Labor Unrest Farm Problems Isolationism Conservative Government REVIEW- What elements define the 1920’s BOOMTIMES? Contradictory Trends Underlie the “Jazz Age”

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