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P&G a company that improves hygiene, health and development Nada Dugas External Relations Central Eastern Europe, M

P&G a company that improves hygiene, health and development Nada Dugas External Relations Central Eastern Europe, Middle East & Africa. P&G. A leading consumer goods company with 39 billion dollars of sales, of more than 150 years marketing approximately 250 brands in over 130 countries. .

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P&G a company that improves hygiene, health and development Nada Dugas External Relations Central Eastern Europe, M

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  1. P&G a company that improves hygiene, health and development Nada Dugas External Relations Central Eastern Europe, Middle East & Africa

  2. P&G • A leading consumer goods company with 39 billion dollars of sales, of more than 150 years • marketing approximately 250 brands • in over 130 countries.

  3. P&G Brands

  4. Purpose Values & Principles We will provide products and services of superior quality and value that improve the lives of the world's consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

  5. “Consumer is Boss” Our company is also about making the right choices in how we address consumers' needs, desires, frustrations and aspirations, such that, 50 years from now, we remain a thriving and successful corporation.

  6. Consumer needs • Health &Nutrition • Hygiene • Education

  7. Malnutrition • Protein-energy malnutrition affects 27 % of the children (every fourth child world-wide) • Half of all child deaths – 5 MM/year • 16% of total disease burden would be resolved with resolution of malnutrition • Micronutrient deficiency or “hidden hunger” (deficiencies of iodine, Vit A and iron) contribute to brain damage, blindness, mental retardation, growth-stunting, learning disabilities and low work capacity

  8. Hygiene • Of the 5.1 billion people in non-industrialized countries, 1.3 billion people do not have access to safe water. Approximately 3.1 billion people do not have access to adequate sanitation. • Seven percent (7%) of all deaths and diseases are due to lack of adequate water, sanitation and hygiene. Approximately 3.6 million children die from water-related diseases each year.

  9. Education • improvements have been obtained in education. Primary school enrollment has increased significantly and adult literacy rose from 47% in1970 to 70% today. The technological advances in communication and availability of information via the Internet will no doubt contribute to this improving trend. • A combination of education, improved nutrition and availability of drugs and vaccines, will lead to an increase in life expectancy and improve the quality of lives.

  10. Aging issues • There will be a dramatic increase in the number of people over 65 years of age ­ an estimated six-fold increase by 2050. The leading causes of sickness and death among the elderly are: cancer, heart disease, circulatory disease, rheumatoid arthritis and osteoporosis

  11. P&G Osteoporosis Women’s Health Education Water Purification Hand washing campaigns Waterless Cleaning “Nutri-Delight” Consumers concerns • Consumer • Concerns • Aging • Women’s Health • Food and Water Born Disease • Water scarcity • Child Nutrition & Development

  12. P&G initiatives • Development of a breakthrough nutrient drink that has been clinically proven, in a Tanzanian study, to improve the growth and development of children; • New cleaning methods that use less water, cold water, non-potable water, and even salt water; • Disinfectant soaps, cleaners and detergents to improve sanitation; • An osteoporosis drug to improve bone health and the lives of the elderly; • Crest dental hygiene training; • The Pampers ParentingTM MC Institute; • Education on women's health issues;

  13. Programs we have in place • South Africa: Hands-On pregnancy program • Egypt: building washing clubs in Beheira to reduce the rate of infection from bilhazia and fasciola diseases, building 50 new schools in 10 years, five of which are already finished • Syria: health program to improve mother and child health in health centers with the DoH • Philippines, Pakistan & Mexico: hand wash campaign to prevent infectious disease contamination • Middle East: girls education about puberty and self esteem, a taboo subject • Guatemala: water purification campaign

  14. P&G cooperation • Local governments in education programs (ministry of health, of education, of welfare) • Local and International NGO’s • UN organizations: UNICEF • Professional associations (pediatric, dermatologist, midwives,nurses associations)

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