WELCOME TO MUNICH

1. WELCOME TO MUNICH

2. Welcome As a passionate day-to-day cyclist and in my function as the Lord Mayor of Munich I am very pleased that Messe München GmbH is launching a significant bicycle trade fair in Munich – BIKE EXPO. For years we have been dedicated to promoting cycling in our city. Munich and the region now offer an excellent network of cycling paths over a distance of over 1,200 kilometers, as well as a multitude of cycling tours for all disciplines and skill levels. For me personally there are many reasons and incentives to support cycling: first of all, it protects the environment, promotes health and is cost effective and secondly, when you are cycling you can continuously rediscover your area. I greatly appreciate the BIKE EXPO’s orientation towards bicycle trends for town and country because it reflects the current trend of a new urban mobility. But it is not only the great enthu- siasm for cycling of Munich’s citizens that speaks for the BIKE EXPO in Munich. The trade fair location, with state-of-the-art exposition premises, a generous open-air section, optimal infrastructure, transportation and hotel options, as well as the proverbial Munich hospitality is all predestined for a trade fair with a focus on cycling. Welcome to the BIKE EXPO in Munich, the cosmopolitan cycling town with a heart. Christian UdeLord Mayor of Munich

3. Trade Fair + Event • Expo: 4 Exhibition Halls • Modern and Urban Mobility • Components • Clothing and Accessories • Holidays and Travel • Event: Open-air Exhibition Ground • Park and Ride Zone(BMX/MTB-contest) • MTB Test Fest (Exhibitor and Test Course) • Velonale (Race for Everyone) • 2+2 Trade Fair Days • 23./24. July: Trade visitors only • 25./26. July: Public days

4. 1. TRADE FAIR

5. E-Bikes • Pedelecs • Bikes with electric motor • Innovative drive concepts • Battery technologies, auxiliary equipment • Shop equipment • Pedelec Forum • E-bike innovation award • Special show • Shop and service recommendations

6. Urban Mobility • Retro-bikes and classics • Single speed and courier bikes • Design bikes, custom bikes, special bikes • Citybikes • Ladies' bikes • All terrain bikes • BMX and dirt bikes • Special exhibitions • Mobility concepts

7. Nature and Travel • Overland and trekking bikes • Racing bikes • Mountain bikes • Juvenile bikes and run bikes • Bike trailers and joggers • Travel agencies and regions • Route proposals, travel recommendations • Travel literature • Multimedia travelogues

8. Components • Gear shift and braking systems • Handle bars, stems, etc. • Tyres, saddles, run bikes, etc. • Locks, pumps, etc. • Light systems, reflectors • Speed-indicators, pulse monitors, GPS devices • Transport systems • Child safety seat, baskets and fastening systems

9. Clothing/Accessories • Functional and all-weather clothing • Modern and safe clothing • Street wear, casual wear • Helmets and protectors • Glasses • Shoes • Gloves • Bags and rucksacks

10. 2. EVENTS

11. Park and Ride Zone • International Dirt contest • International BMX contest • BMX and Dirt Trainings and Demos • Exhibitors of the bike scene • BMX and Dirtbikes • Dirt Components • Street Wear • DJ und Open Night • Party with Main Act organized by • Managing Director: Tarek Rasouli (opinion leader within the BMX/Dirt scene) • Organizer of Nissan Qashqai Challenge and Vienna Air King • Athlete Management • Coursebuilding • PR

12. MTB Test Fest • MTB Exhibition • Parts, Clothing, Nutrition • Test course • Technique training • Nightsprint • Miniramp and Trial Show • Junior Trophy • Large stage organized by • Managing Director: Heinrich Albert (founder of MTB-Worldcups) • Organizer of Bike Festivals in Riva/Lake Garda and Willingen/Germany as well as Transalp Challenge

13. Velonale • Race for everyone • Touring • Racing bike • Time trial • Team trial • Cycling festival for the • entire family organized by • Managing Director Gernot Weigl (Marathon Man of South Germany) • Organizer of Marathon in Munich and Freiburg, Nike Human Race Munich as well as Triathlon Munich with more than 10.000 participants

14. 3. WHY BIKE EXPO

15. Megatrends • Urban Mobility • E-Bikes • Activity Holiday New megatrends in cycling call for a new independent and strong platform. BIKE EXPO provides the effective combination of a professional trade fair with a public event.

16. Munich • Munich Facts • Inhabitants: 1.3 M • Inhabitants in the periphery of 100 km: 4.7 M • Inhabitants in the periphery of 150 km: 9.2 M • Greater Munich is the region with the most purchasing power in Germany Biking in Munich • Munich “Radlring” (network of biking routes) • Bike-friendly metropolitan city • Mountain bike trails along the river Isar • Local Dirt Bike club with probably Europe’s largest Dirt Bike arena • Close to the Alps • Mountain Bike capital of Germany Greater Munich is a huge and significant cycling market with nearly 10 M inhabitants.

17. Munich Trade Fair • Modern Exhibition Center • 16 high quality halls without columns • Easy access for trucks and service providers • Large air-conditioned exhibition halls (8,000 – 10,000 m2) • High-speed glass fibre network for quick data transfer • Optimal infrastructure for a large number of visitors • Spacious open-air exhibition area for product demonstrations and events • Sustainable Exhibition Centre • Combined heat and power plant and photovoltaic system • Energy saving lighting controlled by daylight • Atrium as green meeting point between the halls • 125,000m2 of green space • Utilisation of rainwater for the lakes • Waste avoidance and separation Munich has one of the most modern and eco-friendly exhibition centers worldwide.

18. Infrastructure • Fast and easy to reach • Railway: 15 minuntes from the Munich's city center and central train station (220 Intercity connections) • Underground: direct underground trains run every 5-10 minutes from and to the city center • Car: dedicated highway exit; 18,000 parking spots in the direct vicinity of the fair grounds; 3,500 taxis in Munich • Plane: 20 minutes from Germany's second largest airport (direct connection to all major German and European metropolitan cities) Hotels in Munich • 55,400 beds throughout Greater Munich • More than 60 % of these are in the low to medium price category • 120,000 beds within 1 hour’s drive (by car) Munich offers an excellent infrastructure for travel, accommodations and fair grounds with growth potential for the future.

19. Communication • Press and TV • BIKE EXPO TV production with international distribution • Media center for professional activities • Press conferences • Media co-operations in all key sectors • TV preview one week prior to the fair • Specialist trade and visitor communication • The ispo project group has many years of know-how and experience in communication with the international trade and media Exhibitor party. • Extensive competence and experience in communication with consumers gained from numerous other events at the New Munich Trade Fair. • BIKE EXPO Marketing • International marketing network • Worldwide advertising and PR campaigns • Professional B2B and B2C website International trend and communications network enriched with cycling-oriented service from an expert show team.