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Principles of Business Correspondence

Principles of Business Correspondence. PREPARED BY Dr. Rodgers Bus Comm 3223 – SP13 Adapted from Writing That Works Ch 8. Goals. - establish or maintain a positive working relationship -convey a professional image. Selecting the Appropriate Media. Audience expectations

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Principles of Business Correspondence

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  1. Principles of Business Correspondence PREPARED BY Dr. Rodgers Bus Comm 3223 – SP13 Adapted from Writing That Works Ch 8

  2. Goals • -establish or maintain a positive working relationship • -convey a professional image

  3. Selecting the Appropriate Media Audience expectations Your preferences Scope of distribution(multiple audiences?) Recordkeeping Urgency Sensitivity/confidentiality Technology (available to you, available to your audience) Organizational practices

  4. Options for structure • Direct Pattern • 1. Main point of message • 2. Explanation of details • 3. Goodwill closing

  5. Options for structure • Indirect Pattern • 1. Context (background or buffer) • 2. Explanation, details • 3. Bad news or negative message • 4. Goodwill closing

  6. Subject lines • Emails, memos, and occasionally letters • - introduce the topic and focus • - enable audience to identify message immediately

  7. Text messaging • Audience preference • Organizational practices

  8. Memo • To: • From: • Date: • Subject:

  9. Memo • Sample: • http://content.bfwpub.com/webroot_pubcontent/Content/BCS_2/axelrod_SMG_9E/Student%20Center/Free%20Model%20Documents/Thomas_Telecommuting_Memo_Final_Draft.pdf

  10. Letter • -Heading (your full address) • -Inside address (recipient info) • -Subject line (optional) • -Salutation • -Body • -Closing • -Signature • -End notations (if relevant)

  11. Letter • Sample: • http://content.bfwpub.com/webroot_pubcontent/Content/BCS_2/axelrod_SMG_9E/Student%20Center/Free%20Model%20Documents/Walters_Persuasive_Letter.pdf

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