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Local Business Starter Package

Local Business Starter Package. Local Search Engine Marketing is a PROVEN Method. “73% of activity online is in one way or another “related to local content” Google. “70% of US Households Now Use the Internet When Shopping Locally for Products & Services The Kelsey Group & ConStat.

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Local Business Starter Package

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  1. Local Business Starter Package

  2. Local Search Engine Marketing is a PROVEN Method

  3. “73% of activity online is in one way or another “related to local content” • Google

  4. “70% of US Households Now Use the Internet When Shopping Locally for Products & Services • The Kelsey Group & ConStat

  5. Name of Town +

  6. Name of Town + Type of Business

  7. Are They Finding You?

  8. Getting to the top of the Search Engines

  9. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes:

  10. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization

  11. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet

  12. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media

  13. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media • Studying the success of your competition

  14. Getting to the top of the Search Engines • Careful & Calculated Search Engine Campaign that Includes: • On-page optimization • Backlink building throughout the internet • Incorporation of social media • Studying the success of your competition • And more

  15. Online Marketing Allows You to Track EVERYTHING

  16. Online Tracking

  17. Online Tracking • The amount of visitors your website is receiving each day

  18. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from

  19. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from • How long they are staying on your website

  20. Online Tracking • The amount of visitors your website is receiving each day • Where the visitors are coming from • How long they are staying on your website • What pages they are leaving your website from

  21. Online Tracking

  22. Online Tracking • What keywords they typed in to find your website

  23. Online Tracking • What keywords they typed in to find your website • If they were on your website before, or if this is their first visit

  24. Social Media Marketing is a MUST for Today’s Businesses

  25. Why You Need Social Media Marketing

  26. Why You Need Social Media Marketing • Everyone is using it

  27. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful

  28. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible

  29. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible • Social media is FAST

  30. Why You Need Social Media Marketing • Everyone is using it • Social media campaigns have proven to be VERY successful • Social media is seen as credible • Social media is FAST • Social media allows you to build upon your strengths

  31. Internet Marketing Brings HIGHLY Targeted Traffic

  32. Situation #1

  33. Situation #1 Running an Ad in the Local Newspaper

  34. Situation #1

  35. Situation #1 • Many will see the ad, but how many will be interested?

  36. Situation #1 • Many will see the ad, but how many will be interested? • Counts on people remembering the ad later when they want the service

  37. Situation #1 • Many will see the ad, but how many will be interested? • Counts on people remembering the ad later when they want the service • Ad can only display so much information

  38. Situation #2

  39. Situation #2 Internet Search

  40. Situation #2

  41. Situation #2 • Visitor is looking for your business RIGHT THEN AND THERE

  42. If Your Business is Not Appearing in those Search Results

  43. It is Like People are Knocking at Your Door

  44. And You Aren’t Answering!!!

  45. Internet Marketing for your Business is Very Affordable

  46. Control Over how your Brand is Represented

  47. Your Online Marketing Material Can Easily Contain

  48. Your Online Marketing Material Can Easily Contain • Testimonials or reviews from other customers

  49. Your Online Marketing Material Can Easily Contain • Testimonials or reviews from other customers • Pictures and even videos of your business

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