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Developing your eCommerce Website: Do’s and Don’ts

According to eMarketer.com, “Retail ecommerce sales—which include products and services (barring travel, restaurant and event ticket sales) ordered via the internet over any device—will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spending worldwide.” With more and more customers switching from brick and mortar stores to web stores, your business must launch an ecommerce website to increase sales revenue. But your ecommerce website must deliver optimal customer experience to increase conversion rate and boost sales revenue.

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Developing your eCommerce Website: Do’s and Don’ts

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  1. Developing your eCommerce Website: Do’s and Don’ts

  2. Accordi?g to eMarketer.co?, ?Retail ecommerce sales—which include products and services (barring travel, restaurant and event ticket sales) ordered via the internet over any device—will reach $1.915 trillion in 2016, accounting for 8.7% of total retail spe?di?g worldwide.? With ?ore a?d ?ore customers switching from brick and mortar stores to web stores, your business must launch an ecommerce website to increase sales revenue.

  3. But your ecommerce website must deliver optimal customer experience to increase conversion rate and boost sales revenue. The user experience delivered by the web store will be impacted directly by its accessibility, functionality, speed, usability, and security. That is why; you must focus on various aspects of the ecommerce website to keep the visitors engaged and convert them into customers.

  4. The Do’s and Don’ts of Developing an Ecommerce Website Do Optimize for Mobile Devices Most users nowadays access ecommerce websites on their mobile devices. Hence, you must focus on the mobile user experience delivered by the website to increase conversion rate. The developers can make the ecommerce website look good on both computers and mobile devices by adopting responsive web design. Also, they can develop the web store as a progressive web app to enhance its mobile user experience. However, it is also important to allow customers to make payment with various mobile wallets and mobile payment systems.

  5. Do Focus on Loading Speed Many users nowadays abandon ecommerce websites that do not load in 3 seconds. Hence, the loading speed of your website will affect its user experience directly. The developers can easily enhance the loading speed of the ecommerce website by optimizing images, enabling gzip compression, minifying front-end resources, and reducing number of HTTP requests. But you must test the loading speed of the ecommerce website across devices, platforms, and browsers to accomplish higher conversion rate.

  6. Do Refine the Product Search Process The search functionality of the ecommerce website will impact the shopping experience of customers directly. Each customer wants to avail information about relevant products based on his precise needs. Also, the customers hate websites that require them to collect information by moving from one page to another. Hence, you must speed up the product search process to enable customers to find and buy relevant products more quickly. You can easily speedup the product search process by adding category refinement.

  7. Content Designed By: Mindfire Solutions

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