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Initially, mcommerce was considered as a subcategory of ecommerce. But many analysts believe that mcommerce may take over ecommerce eventually. A steady increase is also being noted in the number of enterprises launching new mcommerce apps or adding mobile commerce functionality to their existing apps.
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How mCommerce is affecting the Mobile App Developers?
Initially, mcommerce was considered as a subcategory of ecommerce. But many analysts believe that mcommerce may take over ecommerce eventually. A steady increase is also being noted in the number of enterprises launching new mcommerce apps or adding mobile commerce functionality to their existing apps. Likewise, most enterprises nowadays launch comprehensive digital marketing campaigns to increase app downloads and accomplish higher conversion rate. The rapidly growing popularity of mcommerce apps is also changing the way mobile apps are designed and developed.
Mcommerce App Builders Each enterprise wants to launch a custom mcommerce app within a short amount of time. Hence, the developers need robust tools to build mcommerce applications rapidly according to varying business requirements. They have option to choose from a wide range of free and app mcommerce app builders according to precise needs of each project. The ecommerce app builders come with features to speed up complex tasks like detailed product listing, payment integration, robust security, and deep linking. The developers speed up commerce application development using popular mcommerce app builders like MobiCart, Cantalog, Mobicommerce, Mofluid and Apptive.
Deliver In-Moment Notification A number of studies have shown that mobile retail conversion rate is still lower than desktop retail conversion rate. Many users still find it convenient to select and purchase products on larger screens. That is why; the enterprises frequently look for innovative ways to accomplish higher mobile conversion rates. Many enterprises try to outperform ecommerce websites by delivering in-moment notifications to each uses. They take advantage of the latest location-based services to offer localized content and recommend relevant products to each customer. Also, they seduce customers by conveying offers, latest product launches, and discounts to customers by sending in-moment notifications through the mobile commerce app.
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