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The latest data suggest that iPhone users have option to choose from over 2.2 million apps in Apple’s App Store. While developing an iOS app, developers focus extensively on user engagement and experience. But the developers need to implement a robust iPhone app marketing strategy to accomplish more downloads and generate more revenue.
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The latest data suggest that iPhone users have option to choose from over 2.2 million apps in Apple’s App Store. While developing an iOS app, developers focus extensively on user engagement and experience. But the developers need to implement a robust iPhone app marketing strategy to accomplish more downloads and generate more revenue. There are a number of iPhone app marketing agencies that help developers to promote their apps without putting extra time and effort. But the promotional option will require the developers to spend more money. A developer can implement simple iPhone app marketing best practices to promote his application without increasing marketing budgets.
Effective iPhone App Marketing Tactics for Developers Website or Landing Page A developer can always consider complementing the iPhone app marketing strategy with a website or landing page. He can develop a simple website to strengthen his app’s online presence. The users can visit the website to gather additional information about the iPhone app. The developers can further use screenshots and videos to convey various aspect of his app effectively to prospective users. He even has option to divert regular visitors to the website by using relevant keywords and implementing latest search engine guidelines.
App Review Most users nowadays check review and ratings before downloading an iPhone app. A developer can accelerate iPhone app marketing effort by getting the app reviewed. There are a number of websites that help developers to review their new mobile apps. A developer can easily impress potential users by submitting the app to various app review websites. He can even consider availing the assistance of the review websites to provide initial publicity to the app. At the same time, the developer can also persuade users to review the iPhone app.
Organic and Paid Social Media Promotion Within a short span of time, social networking platforms have become an integral part of modern lifestyle. With iPhone users spending more digital media time on social networks, it becomes essential for developers to promote their new iPhone apps on popular social networks. A developer can promote his iPhone app through the organic and paid advertisement options provided by a social network. The organic advertisement will help the developer to establish the online presence on popular platforms. At the same time, the developer can take advantage of paid social media advertisement to increase app downloads through click-through-rates.
App Store Optimization The iPhone app marketing strategy must focus on app store optimization (ASO) to increase downloads by making app visible to more users. A developer can easily implement a number of ASO tricks while developing and marketing the app. For instance, he can enhance the app’s discoverability by selecting a unique and catchy app name, selecting and including relevant keywords, selecting the right screenshots, making the app description compelling, and allowing users to rate the mobile app.