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At present, an iPhone user has option to choose from over 2.2 million iOS apps available in Apple’s App Store. While developing an iPhone app, you must explore ways to make it stand out in the crowd to boost downloads and increase revenue. At the same time, you also need to make iPhone users aware about your iOS app and persuade them to download it.
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IPhone App Marketing: Do’s and Don’ts
At present, an iPhone user has option to choose from over 2.2 million iOS apps available in Apple’s App Store. While developing an iPhone app, you must explore ways to make it stand out in the crowd to boost downloads and increase revenue. At the same time, you also need to make iPhone users aware about your iOS app and persuade them to download it. You must implement a comprehensive iPhone app marketing plan to make your app popular and increase app downloads. But you need to ensure that the strategy must implement various iPhone app marketing best practices and avoid common iPhone app marketing pitfalls.
Do’s of iPhone App Marketing and Promotion Do Do Anal Analyze yze Si Simila milar r iOS iOS Apps Apps While making the iPhone app marketing plan, you must explore ways to make your app standout in the crowd. You cannot make your iOS app standout in the crowd without understanding and analyzing similar iOS app available in App Store. It is always a good idea to spend some time to note down the features and functionality provided by similar apps. Also, you can assess the pros and cons of the competing apps by reading user reviews and ratings.
Do Do Optimize Optimize the the iPhone iPhone App App for for App App Store Store Your iPhone app marketing strategy must focus on improve the app’s ranking and visibility on App Store’s search results. The enhanced discoverability will make more users notice your app and download it. You can enhance the app’s discoverability by implementing a number of app store optimization (ASO) best practices — use a preview video, include additional screenshots, promote the app through external channels, and persuade users to post reviews and rating. ASO will help you to increase app downloads over a longer period of time.
Do Do Cross Cross- -Pr Promote omote Yo Your ur iP iPho hone ne App App You can easily promote the iPhone app in a smart and inexpensive way through cross-promotion. The marketing option enables you to promote your app by placing ads within other iPhone apps. But you also need to include place ads for other apps in your iOS app in return. You can even cross promote the app by negotiating with other developers. When you opt for cross-promotion, it becomes essential to choose an iPhone app which is already popular and also relevant for your application. Also, you must build personal rapport with the iOS app developersto promote your app aggressively.