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Apple iphone 4s

Apple iphone 4s. Marketing Strategy. Submitted By: Harshit Garg Inderdeep Singh Neha Bhalla Neha Sharma Saurabh Sood Shrishti Puri. Submitted To: Prof. Durba Roy. What is iPhone 4s. Overview . The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc.

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Apple iphone 4s

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  1. Apple iphone 4s Marketing Strategy • Submitted By: • Harshit Garg • Inderdeep Singh • NehaBhalla • Neha Sharma • SaurabhSood • ShrishtiPuri Submitted To: Prof. Durba Roy

  2. What is iPhone 4s

  3. Overview • The iPhone 4S is a touchscreen-based smartphone developed by Apple Inc. • On October 4, 2011, in Cupertino, California, Apple announced the iPhone 4S. • It is the fifth and most recent generation of the iPhone and retains the exterior design of its predecessor. • The phone added a voice recognition system known as Siri from which the "4S" designator came, and a cloud storage service named I Cloud. Some of the device's functions may be voice-controlled through Siri. • Four million units of the iPhone 4S were sold in the first three days of release.

  4. Distribution Plan

  5. Unique Selling Proposition • Apple was relating the message that they offer something cool and different

  6. Segmentation

  7. Geographic

  8. Psychographic • Apple is trying to erase the Blackberry as the business phone, turning people more towards the iPhone. • Tech Savvies • Previous apple customers

  9. Target

  10. Positioning • Apple as all its products projected ‘out of box’ uses of a smart phone. • itunes, longer battery life and complete exchange warranty has made apple to attract a typical Indian customer. • By the end 2011, iPhone 4s was the no.1 smart phone in India. • iOS has been able to prove its edge over Android in every aspect. • Extremely fast processing, high resolution display and high-end gaming like features of iphone were able to attract every age group. • iphone due to its high price and brand image was able to set its image as a trendsetter among Indian youth

  11. Comparison with Competitors iphone 4s

  12. ? Queries Invited

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