KEY ELEMENTS TO AN ECOMMERCE PERSONALIZATION STRATEGY

1. KEY ELEMENTS TO AN ECOMMERCE PERSONALIZATION STRATEGY

2.  The large eCommerce firms nowadays woo customers by planning big sale and offering eye-popping discounts. But the small eCommerce firms also have a number of options to woo customers without offering eye-popping discounts.  Several studies suggest that most customers nowadays prefer buying products from personalized online retail shores. Likewise, many customers also return to online stores that personalize shopping experience and offer personalized recommendations.  As an online retailer, you can easily improve customer experience, drive online sales, increase order size, and promote customer loyalty through eCommerce personalization strategy.  You can easily implement an eCommerce personalization strategy based on vital customer information like email addresses and shopping history. But you must focus on the key elements of the eCommerce personalization strategy during the eCommerce application development stage to optimize customer journey and boost sales.

3. Factors to Focus on while Making an eCommerce Personalization Strategy Website Personalization Nowadays, customers access eCommerce websites on a variety of devices. Before implementing eCommerce personalization, you need ensure that the website delivers optimal user experience. There are certain responsive design mistakes the site owners need to avoid for optimal user experience. The user experience delivered by an eCommerce website is impacted by its accessibility, functionality, performance, usability, and security. Also, the web store needs to deliver optimal user experience across devices, platforms, browsers, and networks. You evaluate the eCommerce website elaborately to measure and improve its user experience. The test results will further help you to make the web store deliver hassle-free online shopping experience.

4. Explicit and Implicit User Data Collection In addition to focusing on website personalization, you also need to collect real-time customer information from various sources. The real-time customer information will help you to personalize customer experience displaying the most appropriate information. However, it is always important to combine explicit and implicit data collection. The explicit data is provided by a customer through his profile, surveys, or membership application. You can always accelerate explicit user data collection by asking customers to rank an individual item or collection of items, choose his preferred item, or answer specific questions. On the other hand, you have to analyze the explicit data to generate implicit data. For instance, you can generate implicit data by observing the items viewed by a customer, amount of time spent in viewing specific items, and analyzing customer activities and behavior. You must leverage the implicit data to present personalized content and relevant information to individual customers. The combination of explicit and implicit data will help you to understand the preferences, interests, activities, and behaviors of individual customer while implementing ecommerce personalization.

5. Persuading Customers to Stay Logged In While implementing eCommerce personalization, you must explore ways to persuade new users to sign-in and existing users to stay logged in to accelerate implicit and explicit user data collection. When a shopper visits your eCommerce website, you can easily track and understand his choices, preferences and buying habits. You can always persuade a shopper to stay logged in by offering personalized recommendations, simplifying checkout process, save contact information, and speed up product reordering. At the same time, the eCommerce personalization strategy also needs to persuade first-time visitors to sign in or submit email addresses by offering deals or giveaway. These options will help you to increase customer base and promote customer loyalty.

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