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Explore the dynamics of competition and co-operation in the market of statistical and geographic information services in Finland. Discover the challenges and benefits of being both competitors and co-operators in a small society, and learn about the co-operation initiatives between Statistics Finland, Population Register Centre, Finland Post Corp, GIS software companies, and other information service producers.
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Competition and Co-operation as seen from Geographic Information Services at Statistics Finland The 3rd Nordic Marketing Conference Helsinki 14.6.2005 WS 4: Competition and Co-operation on the Market of Statistical Services Ulla-Maarit Saarinen, Statistics Finland
Competition and Co-operation on the Market of Geographic Information Data and Services as seen from Statistics Finland • the size of markets in Finland - and abroad? • the number of competitors • the nature of “a small society” • a challenge: the same companies and organisations are at the same time both competitors and co-operators • mutual dependencies (e.g. data)
Co-operation … and competition? • Statistics Finland and Population Register Centre • a co-operation group on GIS services -> aim at a co-operation on the GIS customer service • co-operation on data quality • Statistics Finland and Finland Post Corp. • discussions on developing co-operation between three partners’ group (SF, Post and a GIS and mapping company)
Statistics Finland and GIS software companies and mapping agencies • co-operation on data producing • co-operation on quality development • co-operation on reselling • Statistics Finland and other information service producers (public and private sectors)
A couple of examples (simplified) • An example of a co-operation model plan Competititon ? Customer Not necessarily, if - each one’s strengths and weaknesses are acknowleged - distribution of work is right - data and services have differences - benefits for each one Data and services Data and services Customer orders: data inquiries Customer orders: data inquiries Service to customer orders Co-operative organisation Customer orders SF GIS expertise data
An example of co-operation in producing GIS data Customers Customers Data Co-operative organisation/ company SF
An example of roles • A customer as a a customer, a developper and a competitor? A Customer Data Modified data Selling of the data Selling of the data SF Data Other customers Selling of the data