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Our Growing Market

Our Growing Market. Demographics Driving Change. Unprecedented Market Opportunity. Market Definition: Tortilla Segment. MexAmerica Foods LLC – Sales & Marketing Plan 4. MexAmerica Share. Mex The Best Tasting Tortillas Fresh Authentic Tortilla Formula FreshMex Recipes

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Our Growing Market

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  1. Our Growing Market

  2. Demographics Driving Change

  3. Unprecedented Market Opportunity

  4. Market Definition: Tortilla Segment MexAmerica Foods LLC – Sales & Marketing Plan 4

  5. MexAmerica Share

  6. Mex The Best Tasting Tortillas Fresh Authentic Tortilla Formula FreshMex Recipes For Authentic Mexican Meals Rich History Hispanic Culture Happy Family Fun America The Best Tasting Tortillas Fresh Healthier Alternative; Low Carb, Kosher Non-Hispanic Recipes For Versatile Quick And Easy Meals A Great New Solution American Multiculturalism Happy Family Fun Multicultural Opportunity + Brings together “Mex” + “America” the best qualities of authentic Hispanic food for a busy health conscious modern American family lifestyle.

  7. Target Consumer Profile • Active Health-Concerned Mom • 30-40+ years old • Anglo or Multicultural • Busy Working – Time crunch • Highly health conscious and active in her family’s health • Fun energetic and open to new ideas • Purchase decider • Responds to branding that includes healthy, active lifestyle imagery / iconography • End consumer is not necessarily the profile, but finds the profile “aspirational”.

  8. It’s All About Taste

  9. Product Range

  10. Experience Our Products

  11. Delighting Our Consumers Best tasting: We have won blind best taste awards from Men’s Health Magazine, The Quality Institute International, American Culinary Chef’s Best and Fitness Magazine Highest Quality: Our products are produced using only the highest quality Kosher certified ingredients, including flavored puree’s, not powders, no trans fat oils, Artisan-like hand-made textures (perfectly “imperfect”) , shipped fresh daily and never frozen Ease of Use: Open our package and smell the freshness. Take out a tortilla or wrap, fold it in your hand and watch it unfold, no sticking or tearing or breaking. Try this with another leading brand and you will agree, making recipes using MexAmerica tortillas and wraps is easier Health: Our tortillas and wraps contain fewer calories, less fat and more fiber per serving than many of the other leading brands Value: We deliver the best tasting, highest quality products at value-driven prices

  12. Recognition

  13. Customer Testimonial: Taste Matters We receive emails and communications like this routinely……… “Dear MexAmerica’ I feel it necessary to let you know what a great job you are doing. …last month I tried your Tortillas and was blown away with the first-rate scrumptiousness and heartiness they offered. This product was the best I have ever tried….Your Tortillas were so lip-smacking and inexpensive that I decided to share it with my friends and family…” Sincerely’ Sandy McDougal Watertown, NJ

  14. Customer Testimonial: Taste Matters -----Original Message----- From: Michelle Brady Sent: Monday, October 17, 2011 3:46 PMTo:wecare@mexamericafoods.comSubject: HELP! Can't locate 6 inch soft Flour TortillasImportance: High We have been using MexAmerica tortillas for years which started with my mother. My mother was Mexican and she turned to your product because it’s the only tortillas that she could find that taste exactly like her mothers.  I guess you can say I was raised on your product.  Well, I am in the process of making enchiladas and I am having a difficult time in locating 6 inch soft flour tortillas.  I live in the Western New York specifically the Buffalo Area.  What other locations are your products sold in my area? I looked at Wegmans (Hamburg location) and Market in the Square they appeared to be out of that size.  What are my options? Thank you for your time. I’m open to any suggestions that you have to offer. Michelle B.

  15. Excited and Motivated Consumers

  16. Branding: Bold New Logo and Colors

  17. Branding: Packaging That “Pops”

  18. New Website: Engaging the Consumer New Web Site

  19. Building a MexAmerica Community New Facebook Community

  20. Personal Interaction: Chef Lynn

  21. Recipes: Connect With Our Product New Recipe Finder on Web Site

  22. Sharing Ideas Videos of Chef Lynn Preparing One of Her Signature MexAmerica Dishes

  23. Locator: Connecting to The Store New Store Locator Driving Consumers to Our Grocer’s Locations

  24. Supporting Collateral New Sales Brochures / Cut Sheets

  25. In Search of MexAmerica -----Original Message----- From: Donna McNamara Sent: Monday, September 12, 2011 5:09 PMTo:wecare@mexamericafoods.comSubject: tortillas Can you tell where I can find your tortillas?  My zip code is 15237.You have a superior product that Shopper's Choice in Allison Park, PA 15101 carried until it closed recently.  I've tried 3 other grocery chains in my area but they don't carry them.Thanks, Donna McNamara -----Original Message----- From: Joe RiccioSent: Saturday, April 16, 2011 1:49 PMTo:wecare@mexamericafoods.comSubject: Purchasing Mexamerica Flour Tortillas in Yonkers, NY Dear Sir or Madam, For years I have been purchasing Mexamerica flour tortilla wraps in Pathmark stores in Yonkers, NY.  They have stopped purchasing your brand and I don't know any stores that do.  Can you help me find a local provider or can I purchase directly from you? Many thanks, Joe -----Original Message----- From: Megan HeereSent: Thursday, September 22, 2011 8:52 AMTo:wecare@mexamericafoods.comSubject: 100% Honey Whole Wheat tortilla/wrap Are you still making the 100% Honey Whole Wheat tortilla/wrap? My Acme is no longer carrying them, and they were our favorite!!  Thanks, Megan -----Original Message----- From: ted Sent: Saturday, July 02, 2011 8:50 AM To: wecare@mexamericafoods.com Subject: we live in the syracuse,n.y. area and our local store(wegman's, green hills, and price chopper) no longer carry the corn tortilla's are there any local store were we can buy them ? we think they are the best. thank you

  26. Partners For Success

  27. Our Story Gerry and Sue Riddle founded MexAmerica in 1987 after moving home to Pennsylvania to raise their family. While living out West they gained a love and appreciation for Authentic Mexican food. Longing for this authenticity in the East, they decided to make their own version of Southwest Mexican Tortillas, thus MexAmerica was founded to fill this need. Since the beginning we have dedicated our Company to manufacture the best tasting and highest quality artisan tortillas, wraps and corn chips. This dedication has been recognized by expert panels and consumers alike. MexAmerica enjoys great consumer acceptance and long term customer relationships in its core Northeast US markets. Today the MexAmerica traditions continue under new ownership. The new owners believe in what has made MexAmerica products great and fundamentally believe by investing in the people and infrastructure, the great reputation of MexAmerica will be preserved as the Company grows its business into existing and new geographic markets.

  28. 2011 – 2012 Our Story - Timeline 2010 MexAmerica changes hands to new family 2012 new logo, packaging, web site, facebook, chef 1989 first whole wheat tortillas 2007 first wrap 2000 Chefs Best Award 2012 (7) new food brokers added to team 2008 2nd Men’s Health Best Taste Award 1987 first tortilla produced 1993 first automated line 2005 first flavored tortillas 2004 first private label 2009 Fitness Magazine Healthiest Tortilla Award 2011 MexAmerica re-positions business for growth 2012 Chef Lynn joins MexAmerica on Facebook 1987 MexAmerica founded 1989 first corn tortilla 1988 first grocery customer 2006 Men’s Health Best Taste Award

  29. Leader: Responsive to the Market We are the Number 1 Regional Brand in the Northeast andNational Award Winning, Kosher certified tortilla, wrap, chip and salsa producer, recognized for leading the industry in:  • First to produce high quality no trans fat and gluten free products • Lower sodium products • Highly nutritional whole wheat and various naturally flavored tortillas • Low carbohydrate counts • High fiber and protein measures  Our National Awards are from highly regarded national culinary institutes winning on taste, flavor and nutrition and further recognized by popular health magazines for similar metrics including twice in Men’s Health and Fitness Magazine.

  30. Valued Relationships We have manufactured the best tasting, most nutritious and highest quality tortillas for over 25 years. We have consistently delivered on our promise to offer a great product and a good value to our customers. The result is a long list of loyal customers such as: Wegmans 25 years Wakefern 12 years SuperValu 22 years Weis Markets 19 years Sysco 9 years Sheetz 12 years US Food Service 19 years Penn State University 8 years And many more………….

  31. Pricing Philosophy Nat Brand Private Label

  32. Plants - Distribution Grand Rapids, MI 350 Mile Service Area Chips - Tortillas Based Demand HQ St Marys

  33. Our Team- Customer Support

  34. Thank You For Your Consideration

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