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SECTION ONE STRATEGY, ALIGNMENT AND ADDING VALUE By Kutay Kalkan for Dr. DeMicco

OBJECTIVES. 1.Understand the concept of strategic management as applied to the serviceand hospitality industry.2.Be able to describe the coalignment model and its application to the hospitalityindustry.3.Appreciate that strategic management is a way of thinking, not a process to be performe

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SECTION ONE STRATEGY, ALIGNMENT AND ADDING VALUE By Kutay Kalkan for Dr. DeMicco

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    1. SECTION ONE STRATEGY, ALIGNMENT AND ADDING VALUE By Kutay Kalkan for Dr. DeMicco

    2. OBJECTIVES 1. Understand the concept of strategic management as applied to the service and hospitality industry. 2. Be able to describe the coalignment model and its application to the hospitality industry. 3. Appreciate that strategic management is a way of thinking, not a process to be performed annually and then forgotten for a year. 4. Understand the supply-and-demand and technology relationships that exist in the service industry and how they affect strategy. 5. Understand the unique elements, especially quality and value, of the service industry and how they affect strategy making. 6. Develop an appreciation of forces driving change in the hospitality industry and what impact they will have on the manager of the future. 7. Understand the importance of leadership to the strategic management process.

    3. Objectives 1) Understand the concept of strategic management as applied to the service and hospitality industry. Concept of strategic management and the manner in which it has evolved in modern times. Ex: General Motors, Atlantic Telephone Please read pages 2 through 5 in the text book for further information.

    4. Objectives 2) Be able to describe the coalignment model and its application to the hospitality industry. Please read pages 6 through 9 in the text book for further information.

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